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DESTROYING DATA SILOS THROUGH ADVANCED CUSTOMER
ANALYTICS AND OPTIMAHUB
DIGITAL MARKETING SPEND WILL TOP$103BN BY 2019
FORRESTER
COMPLEX CONSUMER JOURNEY
MARKETERS WILL USE 36 DIFFERENT TECHNOLOGY VENDORS
FORBES
DATA SILOS
Isolated, third-party customer dataContextual only to itselfIntegration a common pain point
WHY DO WE HAVE DATA SILOS?
Point solutionsLegacy systemsAcquired technology “stacks”
BY REMOVING DATA SILOS BRANDS CANINCREASE REVENUE BY 10-20%
MCKINSEY
SO HOW CAN WE DESTROY THEM?
End reliance on outdated identification techniquesFlexible data structure requiredReturn data ownership & control to the marketer
OPTIMAHUBAll your marketing data, analytics and reporting in one
central location that you own and control
USER LEVEL DATA WITHOUT SILOSStandardised user level data across multiple channels in one central platform
Removing data silos by replacing vendors translates into significant cost savings
REPLACE MANY VENDORS WITH ONE
MAXIMUM CONTROL AND FLEXIBILITYFull ownership, control and access to your raw data without any limitations
MEDIAATTRIBUTIONSINGLEVIEW
WHY OPTIMAHUB?
Innovative technology combined with full serviceIndependent technology outside of traditional stacksPowered by Splunk big data platform
ABOUT DATALICIOUS
Australian-based analytics agency for 8 yearsClient-driven product developmentIndependence above all
VISIT OUR BOOTH FOR A DEMO
datalicious.com/optimahub
+1 619 637 3142
