DESTINATION: NOWHEREDEVIN HILGENKAMP + HANNAH LEVITAN

CAN’T MOVE FORWARDCAN’T GO BACK

Over 11 million refugees are stuck between point A and point B. They are individuals all with real lives that have been put on pause, waiting for a train to somewhere that keeps getting more and more delayed.

Our emblem is a hitchhiker’s thumb because it’s a sign of the hope that the refugees have—hope that strangers out of their own kindness will stop their own lives to help them.

THE TRAVELING THUMB

SWIPE TWICE FOR SOMEWHERE

We’re going to give refugees a somewhere by raising awareness and funds in public transit spaces where the destination is on the forefront of everyone’s minds.  

Commuters donate a ‘fare’ to the refugees in need through The International Rescue Committee by double-scanning their public transit card at the turnstiles or at our ads on the platforms. 

DESTINATION: NOWHERE OUTDOOR

Signs greet commuters at turnstiles in major cities across the world. All the commuter has to do is scan her card twice at the turnstile to send a ‘fare’ to a refugee family in need of transportation to their new home.

DESTINATION: NOWHERE OUTDOOR

Our Traveling Thumb shows commuters that machine in particular is accepting donations to the International Rescue Committee.

DESTINATION: NOWHERE OUTDOOR

We get that some people are too worried aboutcatching their train to stop at the turnstiles for a double scan. That’s why we put ads with built-in scanners on the platform. The busy commuter can now scan while she waits. 

DESTINATION: NOWHERE SMS

For those who take the bus to work every day, we’re adding a notification to their regular bus tracker texts–whether they have a smartphone or not. Next time they are waiting for the 156 to come, they can also donate to our cause.

DESTINATION: NOWHERE DIGITAL

We don’t want to limit the campaign to the people who only travel by bus or rails. By partnering with Google Maps, we’ll autofill the destination with “Nowhere” so we can reach those who get to point B via other forms of transportation.

DESTINATION: NOWHERE DIGITAL

Now for the planes. We’ll also autofill the destinations on Kayak.com. Travelers can learn more and donate to the cause at checkout.

DESTINATION: NOWHERE SOCIAL

By showing us their own Traveling Thumbs with #DestinationNowhere after they donate to the International Rescue Committee, people can raise awareness for the refugees who are struggling.

DESTINATION: NOWHERE WEBSITE: HOME

There are a lot of different resources out there for the refugee crisis. DestinatioNowhere.com is where people can find answers, hear stories, and most importantly, start to see the refugees not as a statistic, but as people.

DESTINATION: NOWHERE WEBSITE: SOCIAL

Travelers can go to our social feed to check out all the Instagram posts or to get more information about our social campaign.

DESTINATION: NOWHERE WEBSITE: DONATE

The web travelers have the option of donating to the International Rescue Committee directly through our site. After donating, they can spread the word through Instagram.

FROM: NOWHERETO: SOMEWHERE