Stefan Klincewicz

Solutions Consultant - IBM ExperienceOne

Tony Barker,

IBM Cloud SoftLayer Sales Engineer

Delivering Marketing

on the Cloud

What is IBM SoftLayer

Challenging the definition of cloud computing

…. all resources are virtualized

…. all resources are shared, at every granular level

…. virtualization is a choice with a flexible set of options

…. resources can be shared, dedicated or mixed

challenges clients to think differently.

With SoftLayer, neither is mandated, opening up cloud computing to new

applications and use cases.

The traditional definition of cloud computing implies

A global hosting leader

Infrastructure-as-a-Service

Founded in 2005

Headquarters in Dallas, TX

$1.2 Billion global investment

Over 21,000 clients worldwide

Only infrastructure solution with a common management interface and API across a

unified architecture

Mix and match bare metal servers, virtual server instances, and turnkey private clouds,

and manage them from a single control pane or API

All deployed on-demand and provisioned automatically in real-time

Unified architecture enabled by powerful software

High-performance public network with transit from multiple tier-1 carriers

Secure OOB management via VPN

Private network for intra-application and inter-facility communications,

access to shared services

Native IPv6 support

Virtual racks for integrated management

Complete suite of network services

Triple-network architecture

Additional services... it's more than just servers

Bare Metal ServersBYO Stack

Software Appliances

Virtual Servers

Shared Hardware

Dedicated Hardware

Triple Network Architecture

Infra

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Services

AP

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SoftLayer services include :

– Storage

– Backup

– Firewalls

– Load Balancers

– CDN

– AV/Malware

– VPN

Compliance and clear delineation of roles and responsibilities

Customers have complete and sole control over their data and its movement

• SoftLayer offers comprehensive security services, across the IT infrastructure

• Dedicated and private, physical and virtual, clouds are well suited for regulated workloads

• Strict physical and operational security controls are in place in data centers

• SoftLayer is compliant with major industry and regulatory standards

Marketing and Digital

Media

Hosting and Service Providers Enterprise

Games andEntertainment

Platform as a Service

Software as a Service

21,000 leading-edge customersMobile and Communications

Voxer Instapaper Yelp

Social

Global footprint... and beyond...

IPv4/IPv6 dual stack

Global DNS

Global DDOS Mitigation

Global Internet Exchanges & Peering

India

ChinaTokyo

Hong Kong

Singapore

Melbourne

Seattle

San Jose

Los Angeles

Mexico City

Denver

Chicago

Dallas

Houston

TorontoMontreal

BRAZIL

New York City

Washington D.C.

Miami

London Frankfurt

Amsterdam

Paris

Sydney

Atlanta

DATA CENTER & NETWORK POINT OF PRESENCE

NETWORK POINT OF PRESENCE

What’s next ?

IBM OCM – PurePattern – Currently in development

More auto deployment options available from IBM SoftLayer

- DB2- WebSphere Application Server

IBM SPSS Modeler Advantage Gold On Cloud- Already on IBM SoftLayer

Thank You