Defining & Mapping Your Brand for Google

- or -A Slightly Technical Guide for Growing Your Brand as an Entity in

Google’s Knowledge Graph

by Everett Sizemore

GoInflow.com

Why you should go through all of the trouble in the first place.

How to mark up your own site, including example code that you can customize.

How to define and connect your brand on Open Data websites, such as Wiki Data, DBPedia, the Open Library Project, etc.

http://opte.org/maps/

You Are Going to Learn These 3 Things:

Using

To place

Into the

Javascript Object Notation for Linked Data

So You Can Get

A Google Knowledge Graph Box

Read This! PracticaleCommerce.com/articles/88211-SEO-How-to-Optimize-Knowledge-Graph-for-Your-Brand

Because

And Because

GoInflow.com

GoInflow.com

GoInflow.com

GoInflow.com

~ Some Random Person on the Internet

GoInflow.com

GoInflow.com

GoInflow.com

A Small Portion of What’s Available at - https://schema.org/Organization

GoInflow.com

GoInflow.com

GoInflow.com

MoltoImportante!

GoInflow.com

https://developers.google.com/structured-data/testing-tool/

GoInflow.com

Turning It Up a NotchGrowing Your Brand as an Entity

GoInflow.com

How I’m Connected to Leonardo Da Vinci

GoInflow.com

Defining & Connecting Entities

GoInflow.com

“If a search for your brand doesn’t already trigger a Knowledge Graph panel, the unfortunate reason is that Google doesn’t consider the brand to be a large enough entity that searchers would benefit from seeing additional information.” ~ Jill Kocher, Practical eCommerce

GoInflow.com

Where To Define & Connect Entities

GoInflow.com

Media (Images, Sounds and Videos)

GoInflow.com

https://www.wikidata.org/wiki/Q21168196

GoInflow.com

https://openlibrary.org/

GoInflow.com

Quoting Authors, Experts and Celebrities

“Notable: We limit ourselves to quotations which are notable. A quotation can be notable because it has achieved fame due to its enduring relevance to many people, or because it is attributed to a notable individual, or appeared in a notable work.”

GoInflow.com

The English version of the DBpedia knowledge base describes 4.58 million things (entities), including 1,445,000 people, 735,000 places, 411,000 creative works, 241,000 organizations – Is Yours One of Them?

There are also localized versions of DBpedia in 125 languages (including Italian).All these versions together describe 38.3 Million Entities.

GoInflow.com

http://www.aboutus.com/inflow

GoInflow.com

https://about.me/everettsizemore

GoInflow.com

https://en.wikipedia.org/wiki/Inflow_(company)

GoInflow.com

GoInflow.com

The Problem With Open Linked Data

GoInflow.com

The Solution

http://www.slideshare.net/gfiorelli1/gfiorelli-kg-and-authorrank-iss-smx

Gianluca Fiorelli

GoInflow.com

We Imagine “Hubs & Spokes”

GoInflow.com

It’s a Mess

http://opte.org/maps/

GoInflow.com

On Further Inspection…

http://opte.org/maps/

GoInflow.com

Grazie!@BaliBones

I Became an Entity: How I’m on the Knowledge Graphhttps://moz.com/ugc/i-became-an-entity-how-im-on-the-knowledge-graph

I Am an Entity: Hacking the Knowledge Graphhttps://moz.com/blog/i-am-an-entity-hacking-the-knowledge-graph

Demystifying the Knowledge Graphhttp://searchengineland.com/demystifying-knowledge-graph-201976

Using Entity Markup to Appear in the KGhttp://searchengineland.com/5-ways-optimize-markup-knowledge-graph-semantic-search-186755