Deepak deolalikar trends in infographics

A Presenta*on from the NewMR Trends in Infographics, Visualisa*on and Presen*ng Event

28 June 2013

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Visual Content Marke@ng for Marketers and Data Providers

Deepak Deolalikar iCharts

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Visual Content Marketing for Marketers and Data Providers

Deepak Deolalikar VP Product and Business Development, iCharts

Sunnyvale, CA


What is Visual Content Marketing?

Creating and distributing relevant and valuable visual content such as interactive charts to targeted audiences, with the objective of Ø Building your brand

Ø Generating leads

Ø Creating new business opportunities


How do you share data today?

Sta@c Tables

PPT Images


Lost Opportunity

No Branding

No Engagement

No Social Benefit


The New Way… ….Social and Interactive Visualization

Click for Live Example


Example: Social and Interactive Chart in a press release

…and 100’s of other sites!

Example: Live chart by IDC


….then goes viral as people share on social

Landing

Page


Benefits

Branding

Lead Genera@on

New Business Opportuni@es


Increase Brand Impressions 5x Count Impressions

Count all chart impressions and social

share ac@vity


Generate Leads on Landing Page


..or Place an Ad


New Business on Landing Page

Purchase data with the following chart filters -‐  Gender -‐  Income group -‐  Age Group

Buy $ 750


Sell More Data Instantly

You have purchased the following filters -‐  Gender -‐  Income group -‐  Age Group


Social Interactive Charts Produce Dramatic Results

Increase brand impressions by

4x – 5x

Measure effec@veness

Generate leads Create new revenue stream


Thank you



Q & A

Ray Poynter Vision Cri@cal University



Deepak Deolalikar

Read iCharts blog @ hEp://www.icharts.net/blog Follow iCharts tweets at @ hEp://twiEer.com/icharts Connect with Deepak on LinkedIn @ hEp://www.linkedin.com/deepakdeolalikar Sign up for Chart-‐of-‐the-‐Day for daily breaking data news : www.icharts.net Or search for the world’s charts on the site

Have data to share? Now, share it with the world

Get Started Today. hEp://www.icharts.net/for-‐business

[email protected]