1. A Few Tips from Successful Digital Campaigns Davor Runje,
drap Ivana Vrviar, Kra
2. Kra founded in 1911. the largest confectionery manufacturer
in South- Eastern Europe tradition & quality the leading
innovator in digital advertising 2 Effie awards, 1 Grand Prix &
2 Golds at MIXX... 3. 500.000 users An average user: 42 visits
total of 3:46 hours initiated 142 trade offers exchanged 75
stickers 4. It works! 5. Tips 1. Donts speak, facilitate
conversation 2. Empower your community 3. Storylisting instead of
storytelling 6. It works! 22% increase in sales 5% drop in category
7. Tips 1. Donts speak, facilitate conversation 2. Empower your
community 3. Storylisting instead of storytelling 8. Tips 1. Donts
speak, facilitate conversation 2. Empower your community 3.
Storylisting instead of storytelling 9. Thank you
