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LOCAL AREA SOCIAL MEDIA MARKETING @SteveHubba @PowerToConnect @Westpac #360Collins #Melbourne #LocalSocial

"David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

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LEARN more about growing your BUSINESS, personally and locally, through SOCIAL MEDIA MARKETING.

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Page 1: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

LOCAL AREA SOCIAL MEDIA MARKETING

@SteveHubba @PowerToConnect @Westpac #360Collins #Melbourne #LocalSocial

Page 2: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

PERSONAL BRAND

Social Media Consultant Local Trader

Marketing Partner Innovation Partner

Page 3: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

LINKEDIN PERSONAL & COMPANY PROFILES

Page 4: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

DAVIDS’ SLINGING LOCALLY SOCIALLY!

Malcolm Gladwell: The unheard story of David and Goliath

Ted Talk: http://www.youtube.com/watch?v=ziGD7vQOwl8

Original “David and Goliath” photo via http://www.gardenofpraise.com/bibl14s.htm

Page 5: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

WEB & SOCIAL MEDIA MARKETING STRATEGY

YOU &

YOUR BUSINESS

DAVID

YOUR INDUSTRY

& PARTNERS

YOUR PROSPECT

S & CLIENTS

YOUR RIVALS

GOLIATH

VS.

YOUR WEBSITE

ONLINE / SEARCH

incl. GOOGLE, PPC, SEO

SOCIAL MEDIA

Page 6: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

BUSINESS, BRAND AND THE MARKETING HOUSE

Customers Offer YOU

Finding Your Customers

Reaching Your Customers

Connecting

Page 7: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

Target Audience

Problems Solved

Action You’d Like Them To Take?

Your Unique Solution

Proof You’re Unique

Traditional Communications

Web, Online & Social Communications

Brand Personality & Promise Tagline Creative Theme

A.I.D.A

Page 8: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

WEB SOCIAL PROOFING THE MARKETING NETWORK

Page 9: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

WEB SOCIAL PROOFING MELBOURNE TIGERS

Page 10: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

WEB SOCIAL PROOFING ALLA’S MUSIC STUDIO

Page 11: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

WEB SOCIAL PROOFING ATRONICS CONSULTING

Page 12: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

FACEBOOK PAGES “PARETO PRINCIPLE”

Page 13: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

FACEBOOK POSTS HABIT & PROMOTED ADS

Page 14: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

FACEBOOK ADVERTISING

Page 15: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

TARGETED LIKES MELBOURNE TIGERS

Page 16: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

TARGETED LIKES ALLA’S MUSIC STUDIO

Page 17: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

TARGETED LIKES ATRONICS CONSULTING

Page 18: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

TARGETED POSTS MELBOURNE TIGERS

Page 19: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

TARGETED POSTS ALLA’S MUSIC STUDIO

Page 20: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

TARGETED POSTS ATRONICS CONSULTING

Page 21: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

WEEKLY INSIGHTS MELBOURNE TIGERS

Page 22: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

WEEKLY INSIGHTS ALLA’S MUSIC STUDIO

Page 23: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

WEEKLY INSIGHTS ATRONICS CONSULTING

Page 24: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

TWITTER, GOOGLE+, YOUTUBE AND SO ON

Page 25: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

MelbTigersHQ

1 5 13 33 42 43

7

54 CA

9 12 DD SH TM

15 24

GOLIATHS CAN SLING LOCALLY SOCIALLY TOO!

Page 26: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

// Business is about two things and two things only, marketing and innovation. //

Peter Drucker, Father of Modern Management

QUESTIONS?LINKEDIN, WEB & SOCIAL MEDIA AUDITS?

Page 27: "David and Goliath" Local Social Media Marketing Presentation to Westpac's 360 Collins St Branch Businesses

POWER TO CONNECT

Steve Hubbard B.App.Sc (Recreation), MMktg

Local Area Social Media Marketing ConsultantThe Marketing Network

M: +61 418 362 181 E: [email protected] L: http://www.linkedin.com/in/stevehubba

T: https://twitter.com/stevehubba

The Marketing Network 1/192 Graham StreetPort Melbourne Vic 3207

P: +61 3 9645 6226 F: +61 3 9645 6224 W: http://themarketingnetwork.com.au/