DATA Inc. Trade Shows

DATA Inc.

Trade Shows Marketing Case Study

The Organization – DATA Inc.

• IT Consulting Company

– Staff Augmentation

– Application Development

• Targets Fortune Financial,

Pharmaceutical,

Public Sector

The Challenge

Improve lead acquisition at conferences and

trade shows

• Poorly written forms led to up to 35% loss of leads at

trade shows and conferences

• Only one costly alternative was

available

The Idea

Go Digital

• Use available technology to acquire leads

– Laptops / Tablets / Mobile Devices

The Strategy

• Provide 3 options to

attendees

1. Use computers with

mobile connection to an

online form

2. Utilize QR Codes for

people to fill out from

their smartphone

3. Collect Business cards

Option 1

• Computer kiosk

– Simple to use form

– Upon filling the form

out, user receives an

email

– Information goes

directly into

database

Option 2

• QR Code

– Attendees scan QR

Code

– Takes attendees to a

mobile friendly form

– Upon filling out on

their smartphone, user

receives confirmation

– Information goes

directly into database

Option 3

• Drop a business card

– Traditional way of

keeping in touch with

individuals

The Results

• Eliminated the need for written forms

• Improved lead generation from trade shows

by 100%

• Use of the QR Code facilitated a ‘wow’

factor at the shows

– Attendees scanned the code just for the

thrill…and then filled the form out

My Role • Head of Marketing

– DATA Inc.

My Role

• Oversaw events and

conferences

– Experience with

• Trade Shows

• Conferences

• Speaking Engagements

• Networking

• Business Development

About George Nikanorov

• Over 15 years of B2B and B2C Sales,

Marketing and Communications Experience

• Successful track record spanning multiple

industries and verticals

• Recognized speaker and panelist

• Educator and Volunteer

Contact Me [email protected] linkedin.com/in/georgen - @george_n – Twitter facebook.com/gvnikaorov