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HOW TO FAIL AT TWITTER
Observations From ATwitter Enthusiast &Semi-“Twitter Famous” Person
Danny SullivanFounding Editor, Marketing Land
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Twitter Famous?
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http://www.vanityfair.com/news/daily-news/2014/11/twitter-anil-dash
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https://medium.com/message/nobody-famous-37790cb4d014
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Many followers without being an offline celebrity or…
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Anyone someone might view as an “influencer”
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TWITTER FAMOUS: People & brands reach
out because my of followers
INFLUENCER: People & brands reach out
because of my job
My Many Lives On Twitter
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REGULAR USER: People & brands reach out
to me as regular Twitter user…
And I reach out because I just enjoy Twitter
as a regular person
My Many Lives On Twitter
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[FAIL TIP #1]When a busy traveler complains….
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Respond with an essay!
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OMG
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Replying & listeningaren’t the same thing
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[WIN TIP #1]Read, listen & respond appropriately
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[FAIL TIP #2]Offer to help but then make it worse!
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Promise vs reality
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[WIN TIP #2]Don’t break the customer service promises you make on Twitter
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Credit was issued.Also, I don’t always complain….
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And more on customer service…
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http://marketingland.com/twitter-publishes-122-page-customer-service-playbook-for-brands-137786https://twitter.app.box.com/customer-service-on-twitter
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http://marketingland.com/twitter-customer-service-tips-137991
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[FAIL TIP #3]Reach out!
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[WIN TIP #3]Reach out appropriately
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From “Customer Service On Twitter Playbook: 2015 Edition”
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[FAIL TIP #4]Have a promotion with complicated rules!
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Win a t-shirt by…
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Tweeting about us!
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With this specific hashtag….
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Right now!
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And log-in to tweet on your iPad!
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Uh, No
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[WIN TIP #4]Make it easy for people to share
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[FAIL TIP #5]Ask questions just to get engagement
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I – we – are not your Google for things easily found
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“Real” accounts don’t constantly ask questions
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[WIN TIP #5]Share things really likely of interest
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[FAIL TIP #6]Ask to be followed!
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Just don’t
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[WIN TIP #6]Be real, be interesting. If people like your tweets, they may follow you for more.
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Some responses on why people say they follow others…
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[FAIL TIP #7]Jump on a bandwagon!
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http://marketingland.com/brands-newsjack-lebron-charmin-cottonelle-shoot-worst-tweets-ever-90860
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http://marketingland.com/spaghettios-remembers-pearl-harbor-day-on-twitter-67494
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“#WhyIStayed: You had pizza”“Customer Service On Twitter Playbook: 2015 Edition”AND see: http://marketingland.com/digiorno-99289
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[WIN TIP #7]Jump on bandwagon with thought & relevancy
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http://marketingland.com/waffle-house-fires-shot-belgian-waffles-scores-worldcup-engagement-win-89609
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http://marketingland.com/guy-behind-arbys-tweet-pharrell-williams-rocked-grammys-72222
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[BONUS FAIL TIPS]Crowdsourcing FTW
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https://medium.com/message/nobody-famous-37790cb4d014
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Celebrities are the same as other users of twitter. They don't like the 'teaspoon dipped into the Mississippi River' aspect of twitter: that they're always missing so much of their feed.
And it's the same for them when it comes to retweeting: if you want something retweeted, than post something retweetable! And of course what they like is the reach, immediacy and brevity of the platform.”
-- Rob Gregory, CRO of WhoSay
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Listen to your followers, don’t blindly respond
Deliver on what you promise on Twitter
Appropriately reach-out & with value
#140Takeaways
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#140Takeaways
Pick the right moments in the right way
Don’t lose sight of building your brand & follower among the “trees” of requirements
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#More
7 Ways To Fail At Twitterhttp://marketingland.com/7-ways-to-fail-at-twitter-141809
Marketing Land’s SocialPro EventNov. 18-19, Las Vegas: use code “inbound” for 10% off
Marketing Land: Social Media Marketing Channel & Weekly Newsletter
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THANK YOU!