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reporting directly to them. Moreover, each allowed me to work along side them, often with surprising frequency. These CEOs taught me how to how to define any objective, refine the means of communication and build an MROI to project and analyze. I learned how to cultivate, reinforce and retain powerhouse teams and how to motivate these groups to always raise the bar, even with vast challenges, reduced budgets and streamlined personnel. I was trained to not think outside the box, but never see confinement at all. Otherwise, one is only limiting themselves and suppressing those around them. While innovation is key, logic always prevails. I was taught to outthink, not outspend. Envelope not implode. Simply stated, these leaders namely, Sid Amira; Roger Ailes; Scott Kay; Joe Segal and Ken Sitomer, demonstrated how to properly build a corporate framework. A structure of polices, practices and personnel that must exude an unwavering, steadfast credo built around a single word: INTERGRITY. Integrity to me is more than critical, it is a core; a cornerstone. An organization lead by who knows how to communicate and treasures virtue itself will be sought after, sustained and will steadily succeed. This methodology is one I wish to share, support and safeguard to those that also embrace the meaning within the message.”
“Throughout my career, five notable mentors granted me the privilege of
B R A N D A R C H I T E C T
Finalist: “The Top CMO in America;” the CMO Institute, 2011
Marketing Associations & recent industry Awards
Ranked #149 of 250 Global CMOs by ExecRank 2014
Ranked #15 of 1,500 U.S. CMOs by ExecRank 2012
CMO COUNCIL, SENIOR BOARD MEMBER, USA 2011 -PRESENT
EDITORIAL BOARD MEMBER: HENRY STEWART, LONDON, 2014
LAUNCH LEAD: COBALT, 2008
Launch team: qvc America, 1986 + 8 Year tenure
launch lead: hasbro, scrabble jewelry, 2013
LAUNCH LEAD: PALLADIUM, 2006
Launch lead: VeriSign, GLOBAL voice registry, 2001
launch team: chanel allure /Herb Ritz, 1996
Created all aspects of the world’s first editorial palladium mining tour in Montana, u.s.a. followed by a non-agency produced media blitz to business editors and industry writers worldwide.
Key placements: masthead of the Wall street Journal and BBC Special from Basel
Key event: executive producer & media relations specialist for “the palladium facts,” a sold out event at jck featuring Scott kay & stillwatering mining followed by training materials & national retail buy-ins
DAN SCOTT LAUNCH SPECIFICS: PALLADIUM
DAN SCOTT LAUNCH SPECIFICS: COBALT
credited for the global awareness, & positioning of 7 COBALT brands under one design house, resulting in the fastest adoption of any metal in the history of the jewelry industry.
Key retail Success: CUSTOM TRAINING, DISPLAYS AND NATIONAL MEDIA/PROMOS PLACED FOR AND WITH ALL KAY, JARED, HELZBERG, AAFES, AMAZON AND LEADING INDEPENDENT DOORS WITHIN 120 DAYS.
Key media placements: CNBC FEATURE AND ABC NEWS “MADE IN AMERICA” FEATURE
191,331VIEWS
DAN SCOTT LAUNCH SPECIFICS: SCRABBLE JEWELRY
Exclusive U.S. licensed partner for Hasbro’s scrabble product. elected to work directly with the Hasbro brand team.
Key retail Success: Distribution partnership With Stuller, MACYS.com, Amazon and ebay. Key media placements: selected “must see” design at jck by national jeweler, Written into the script of ABC’s Pretty Little Liars and Created Millions of impressions at NY FASHION WEEK 2014 Through Instagram and social platforms.
