Contents

• An Introduction to dais • Our Approach

• Services Offered

• Why dais

• Portfolio

About dais

daisa strategic business, marketing and research consultancy

specialising in all aspects of the

commercial, marketing, strategic planning

and communication functions

Experience

• Over 20-years’ experience within commercial and marketing management, strategic marketing and

communication planning, business strategy, market research, consumer insights, value propositions, data analysis,

and shopper marketing gained whilst working for I&J, Parmalat, Brandhouse, Ogilvy & Mather, Geometry Global,

FCB, Nielsen, and his own wine label, Rare Earth Wines

• Managed, launched, positioned, crafted, and influenced a number of household South African and International

brands across a multitude of industries and categories: Financial Services, FMCG, Automotive, Health and Fitness,

Liquor, Beverages, Tobacco, Digital, Tourism, and Luxury items. Have worked on brands, products, and services

within the African and Middle East markets, both within the formal and informal markets

• Entrepreneurial minded, and appointed as an “Endeavor Entrepreneur Mentor”

• Passionate about partnerships, building brands and the marketing process so as to ensure real connections with

customers and consumers

• Believe that the best way to build brands is through knowledge and purpose, so as to deliver an authentic value

proposition that engages consumers and customers … and that has the ability to changes lives

Financial Services

FMCG

Liquor

Automotive

Lifestyle

Digital / Communications

Luxury

Brands Managed, Influenced and Shaped:

Our Approach

IS IN THE BUSINESS OF

CREATING TAILORED STRATEGIC SOLUTIONS

FOR YOUR BUSINESS AND MARKETING NEEDS;

BASED ON KNOWLEDGE,

FROM WHICH BRANDS CAN

COMMUNICATE, ENGAGE, AND GROW.

dais

data

insights

knowledgestrategy

The RIGHT framework

That answers the RIGHT strategic business challenge

That engages the RIGHT markets and audiences

At the RIGHT time

With the RIGHT message

Through the RIGHT communication environments

To get the RIGHT results

Bespoke & Pragmatic Solutions

Our Values

authenticity creativity wisdom collaborationrespect

creative

Collaborating & Sourcing Needs When Required

PR

media design

digital / developmentresearch

Our Planning Approach

NOTCHANNELS

NOTINTERRUPTION

NOTLSM’s

NOTDATA

MOMENTS ENGAGEMENTSPEOPLEINTELLIGENCE

Strategic Tools

COMMUNICATION & SHOPPER

PLANNING

Sextant is a process that navigates the

consumer and shopper decision journeys

maximising efficiency and effectiveness.

The process is based upon a deep

understanding of customers’ behaviours and

attitudes throughout the purchase decision

journey, and the barriers and drivers of

customer engagement.

The outcome is a clear, go-to-market plan

with tightly defined roles and responsibilities

for communication throughout the consumer

decision journey that is channel neutral.

VALUE PROPOSITIONS THAT DEFINE

YOUR OFFERINGS

Alka is a 3-stage process that establishes your

unique set of offerings, associations, and

identity that will positively influence your

customers. The model works through your

competitors proposition points, your

prospects desires, and what is strategically

important to you so that we are able to

identify your unique points of difference from

which to develop your value proposition

statement. Applicable to sales, products,

branding, and employee offering, etc.

CREATING THE FOUNDATION &

FRAMEWORK OF BUSINESS & BRANDS

BluePrint is a multifaceted model that

forms the foundation of everything your

brand does into a single-page template that

your entire business can live by.

This process that establishes your brands

purpose and values, personality, the

benefits, brand essence and differentiator,

based on real insights.

STRATEGIC MARKETING PLANS THAT

PROVIDE CLEAR DIRECTION FOR ALL

GamePlan is a cross-functional process

involving key departments from the start and is

one of the most important documents that can

be done each year for your brand and business.

It is a way of solving your business, marketing,

and brand problems and providing clear

direction to everyone regarding what your

marketing, sales, trade, and pricing objectives

and strategies are. It allows for everyone

working on the brand to know what you’re

planning to do and when.

The dais Offering

Services Offered

SHOPPER

MARKETING

DATA ANALYSIS

& INSIGHTS

DEVELOPMENT

CUSTOMER

ENGAGEMENT

PROGRAMMES

MARKET

RESEARCH

MARKETING &

COMMERCIAL

MANAGEMENT

COMMUNICATION

STRATEGY

A suite of offerings that are all built on a strong

foundation of data, insights and strategy so that your

needs and objectives are achieved through knowledge.

BUILDING

THROUGH

KNOWLEDGE

SHOPPER

MARKETING

DATA ANALYSIS

& INSIGHTS

DEVELOPMENT

CUSTOMER

ENGAGEMENT

PROGRAMMES

COMMUNICATION

STRATEGY

MARKET

RESEARCH

MARKETING &

COMMERCIAL

MANAGEMENT

BUILDING

THROUGH

KNOWLEDGE

Marketing & Commercial Management:

BUSINESS &

COMMERCIAL

STRATEGY /

PLANS

MARKETING

DEPARTMENT

STRUCTURES

VALUE

PROPOSITION

SPONSORSHIP

&

DONOR

STRATEGIES

ANNUAL

MARKETING

STRATEGY /

PLANS

NEW

PRODUCT

DEVELOPMENT

CHANNEL

STRATEGY

&

PLANS

BRAND

ARCHITECTURE

SHOPPER

MARKETING

DATA ANALYSIS

& INSIGHTS

DEVELOPMENT

CUSTOMER

ENGAGEMENT

PROGRAMMES

MARKETING &

COMMERCIAL

MANAGEMENT

MARKET

RESEARCH

COMMUNICATION

STRATEGY

BUILDING

THROUGH

KNOWLEDGE

Communication Strategy

BRAND

PLANNING

WORKSHOPS

CONSUMER

JOURNEYS

BRAND

BLUE

PRINTS &

BRAND

MANIFESTOS

PR STRATEGY

CREATIVE

FRAMEWORKS

&

CAMPAIGN

IDEATION

COMPETITOR

ANAYLYSIS

&

REVIEWS

MEDIA /

CHANNEL

PLANS

BRAND

POSITIONING

SHOPPER

MARKETING

DATA ANALYSIS

& INSIGHTS

DEVELOPMENT

CUSTOMER

ENGAGEMENT

PROGRAMMES

MARKETING &

COMMERCIAL

MANAGEMENT

COMMUNICATION

STRATEGY

MARKET

RESEARCH

BUILDING

THROUGH

KNOWLEDGE

Market Research

CONSUMER

INISIGHT

COMMUNITIES

MYSTERY

SHOPPER

QUALITATIVEQUESTIONNAIREDEVELOPMENT

REPORT

WRITING

&

POWERPOINT

INDEPTH

FACE-TO-FACE

INTERVIEWS

DIGITAL /

ONLINE

RESEARCH

QUANTITATIVE

SHOPPER

MARKETING

DATA ANALYSIS

& INSIGHTS

DEVELOPMENT

MARKETING &

COMMERCIAL

MANAGEMENT

COMMUNICATION

STRATEGY

MARKET

RESEARCH

CUSTOMER

ENGAGEMENT

PROGRAMMES

BUILDING

THROUGH

KNOWLEDGE

Customer Engagement Programmes

CUSTOMER

ENGAGEMEN

STRATEGY

CUSTOMER

LOYALTY

PROGRAMMES

CRM

STRATEGYCONTENT

STRATEGY

ACTIVATION

STRATEGY

SOCIAL

MEDIA

STRATEGY

DIGITAL

STRATEGYE-COMMERCE

STRATEGY

SHOPPER

MARKETING

CUSTOMER

ENGAGEMENT

PROGRAMMES

MARKETING &

COMMERCIAL

MANAGEMENT

COMMUNICATION

STRATEGY

MARKET

RESEARCH

DATA ANALYSIS

& INSIGHTS

DEVELOPMENT

BUILDING

THROUGH

KNOWLEDGE

Data Analysis & Insights Development

SEGMENTATION

TREND

REPORTING

WORKSHOP

FACILITATIONTRACKING

MARKET

ANALYSIS

INSIGHT

DEVELOPMENT

TOOLS

GLOBAL

INDUSTRY

PUBLICATIONS

BUSINESS

INTELLIGENCE

DATA ANALYSIS

& INSIGHTS

DEVELOPMENT

CUSTOMER

ENGAGEMENT

PROGRAMMES

MARKETING &

COMMERCIAL

MANAGEMENT

COMMUNICATION

STRATEGY

MARKET

RESEARCH

SHOPPER

MARKETING

BUILDING

THROUGH

KNOWLEDGE

Shopper Marketing

SHOPPER

MARKETING

STRATEGY

EYETRACKING

&

SHOPPING

PATHS

RETAILER &

CATEGORY

STRATEGY

SHOPPER SEGMENTATION

PURCHASE

DECISION

JOURNEYS

COMPETITOR

REVIEWS

SHOPPER

RESEARCH

&

ANALYTICS

STORE

ACTIVATION

IDEATION

&

STRATEGY

Why Choose dais?

Why Choose dais

• Senior and experienced resource that works directly on your business as a partner

• We turn complex business, marketing, and branding challenges into clear, achievable strategies, and measurable business and marketing solutions

• We embed ourselves within your business

• We partner with you in changing, re-inventing, launching, or managing your business and brand so as to build and grow your business

• We create and craft your story and get people to engage with your brand

• We provide real value to your marketing, communication and strategic investment

• Access to international white papers and research articles

• Extensive experience in crafting, branding, launching and positioning brands across a wide range of categories and industries, including Financial Services

Endorsements

“Working with Mark was great!! His ability to balance the strategic framework and approach with business

practicality and need was spot on. He is also not afraid to roll up his sleeves and get stuck in helping you to set the

work, and the brand, in the right direction.”

Llewellyn Allen, Head of Brand and Corporate Affairs, Metropolitan

“I worked closely with Mark while he headed up Virgin Active’s Insights & Proposition team. Mark played a key role

developing insights-led brand and product strategies, as well as leading the development of Virgin Active’s 2016

Marketing Communications strategy. I found Mark’s consultative approach and ability to translate detailed sets of

data into measurable and actionable plans highly valuable attributes. Mark also has a strong sense of ensuring that

the “customer’s voice” is always heard and understanding that each strategic touchpoint has a different role to

play in the customer journey.”

Zeyad Davids, Chief Marketing Officer, Virgin Active Africa

Some Portfolio Examples

Mark von Bentheim

director

+27 82 724 0858 | mark@dais.co.za

We look forward to partnering with youthank you