From the moment we wake up (and

probably before we get out of bed), we’ve

already responded to a few emails,

checked our Facebook notifications and

Googled the weather for the day. We live

in a digital age which bombards us with

online noise more than ever before. The

average person receives 121 emails and

over 5,000 brand exposures each day.

On top of the information overload, humans have developed a shorter

attention span than goldfish. Yes, that’s right. If you haven’t heard

already, a study by Microsoft Corp concluded that the average attention

span has fallen to 8 seconds. (The average goldfish at 9 seconds). With a

noisy marketing environment and only 8 seconds to tell your story, how

can you ensure your message is heard?

Be clear, concise, and avoid any

reason for misinterpretation. Short

messages are harder to create than

long ones for a reason. Use fewer

words (and images) to get your point

across and ensure that each word (or

image) has been selected for a clear

purpose. Getting your online message

out isn’t only about what you say, but

how you say it.

Marketing research shows that 79 percent of

people scan online content rather than

reading word by word. How can you make

sure that your message doesn’t get

skimmed over? Create visually appealing,

scan-friendly content following these tips:

Call attention to details with bold typefaceUse bullet points to separate key factsUse photos to support and break up text

To get you started on creating your first topic cluster here are a few steps to follow:

Data shows that the brain processes visual information 60 times faster than plain

text. Press releases that contain multimedia get 77 percent more responses

compared to text-only versions. Blog posts with videos are linked 3x more than

text-only blog posts.

Your key messages are engraved into your

brain, but will your potential customers

remember them? Let’s put these

questions to the test:

- Does your message evoke emotion?

- Does it tell your story?

- Does it entertain, inform, or educate?

- Is it creative? Does it grab attention?

- Does it create conversation and

connection?

- Is it “shareable”? (Would you hit the

“share” button)?

Differentiate yourself from your competitors so that your audience does

not feel they are receiving the same messages from multiple sources.

Even if you are similar to another product or service, there is something

about the way you do things that make your company unique. Your job

is to convey that uniqueness in your messaging.

Ensuring your marketing message is heard correctly can be a difficult

task. After all, failing to do this will make you a guilty contributor to the

noise in an already loud environment, right? At Blue Dress Inc we are here

to help you choose the right channel to engage with your target

audience and develop a clear strategy that ensures your message is

delivered, understood and actioned upon.

Ingrid Griffin, Internet Marketing

Consultant. Blue Dress® Marketing,

an Internet Marketing Company

headquartered in Knoxville, TN.

Internet Marketing Developed,

Implemented and Managed to Full

Circle! Organic Internet Search Engine

Guru. Turn Key Internet Optimization

Programs Placing You Everywhere and

Anywhere You Need to Be Online®

ingrid@bluedressinc.com

865-951-5887