Customer Satisfaction analysis on BUBT

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Our Presentation Topic

Customer Satisfaction analysis

OnBUBT

Presented By Name ID Intake

Rizwan Mahbub Khan 12132101051 30th

Md. Abul Hassan 12133101004 31th

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INTRODUCTION

Objectives of the study : 1 . The objective of this report is to Customer Satisfaction analysis on BUBT. 2. To identify consumers attitudes towards private university.

Methodology: Types of research design: It is a descriptive research . Sources of data: Primary Sources : Questionnaire survey. Secondary Sources : Internet, Books, Showroom, Company Website, Google.com.

Sampling Plan:

Population : All the customers of BUBT. Sample elements : Individual customer. Sample Frame : Organization didn’t provide me sampling frame

Sample size : Sample size in this research is 30 customers. Sampling Procedure: Non profitability convenience sampling procedure.

Limitation

1. Lack of time for conducting a large scale survey.

2. Lack of customer co-operation. 3. Lack of Records, Sufficient books,

publications, facts and figures are not available.

4. Many of the respondents were not willing to fill the questionnaire.

5. Some people were not willing to respond and few of them who responded were in hurry hence the active participation was lacking

COMPANY PROFILE

Bangladesh University of Business and Technology (BUBT)It is one of the eight Universities to receive the Green Signal from the government, inspire of its being one of the very young Private Universities of Bangladesh, only 13 years old, established in 2003. It is modeled on North American Universities and it was duly approved by the University Grants Commission of Bangladesh (UGC) and the Ministry of Education, Government of the Peoples' Republic of Bangladesh. The university was established under the Private University Act 1992. It was founded by Dhaka Commerce College, Mipur-2, Dhaka-1216 and is managed by a Board of Trustees and a Syndicate in which the Principal of the College and the Chairman of the Governing Body of the College are the Ex-Officio members.

Vision

The vision of Bangladesh University of Business and Technology (BUBT) is to flourish as a prestigious seat of learning in the North American Universities .As a center of excellence; it aims at attracting students from all countries of the region.

.

Mission:

The mission of BUBT is to provide higher education to students of Bangladesh at an affordable cost, keeping in view the challenges of the twenty first century. And this mission will be achieved by imparting world class education and providing research facilities so that the students can attain their full intellectual, social and personal potentials

Goal:

1.To maintain an excellent academic environment for imparting higher education in different fields .

2.To encourage learners to inculcate ethical, cultural and social values in their thoughts, actions and practices and follow them in their personal and national life .

3. To build up a center of excellence for higher education & research this will serve as the dynamic institution for generating knowledge for creation of an ideal society .

4. To develop learners understanding of advances in knowledge and complexities of modern world and utilize it for solutions of contemporary problems

ORGANOGRAM of the BUBT:

MARKETING MIX ANALYSIS OF BUBTThe marketing mix is a marketing strategy model, with a set of controllable elements available for an institution to shape the nature of its offer to customers . Product

Product: The first element in the marketing mix is ‘product’ Product in educational sector is related to university facilities such as workshops and education, libraries. This element in this sector is similar to the physical evidence. The major factors of selecting university by the perspective students, is the university facilities.

PricePrice is the amount of money (or some other item that is exchanged or bartered) that the buyer exchanges for a service provided by the seller .In higher education, price usually is related to tuition fees offered, and any monetary related issues. Pricing has major influence on marketing strategy as most students and their parents are concerned about the financial implication of attending university.

Place

The third element of marketing mix in higher education is place or distribution. Distributions In higher education place refers to the availability of education/program to potential students in the most convenient and accessible way. Promotion

Education institution need to communicate it’s services to the target market through promotional strategy. Promotional strategy is a plan for optimal use of the elements of promotion, namely advertising, sales promotion, publicity and personal selling. The promotion elements that can be used by higher education institution is determined by the students market’s expectation and requirements of the service and other elements of institution marketing decisions. Promotion can very well have the central role in the marketing to higher education

ANALYSIS AND FINDINGS

According to the Figure : It is found that out of 30 customers, 18% are strongly agree ,22% are agree,30% are natural,20% are disagree and 10% are strongly disagree.

Strong agree18%

Agree22%

Natural30%

Disagree20%

Stongly disagree10%

1.Ever heard the name BUBT?(A) Strongly agree (B) Agree (C) Neutral (D) Disagree (E) Strongly Disagree

2. How easy it is to register for courses at this university? (A) Strongly agree (B) Agree (C) Neutral (D) Disagree (E) Strongly Disagree

Strongly agree20%

Agree30%Natural

25%

Disagree15%

Strongly disaagree10%


3. Are the course offered at this university satisfactory according to your needs?(A) Strongly agree (B) Agree (C) Neutral (D) Disagree (E) Strongly Disagree

Strongly agree20%

Agree27%

Natural23%

Disagree20%



4. Based on your experience with the BUBT services please indicate your level of satisfaction with helpfulness of staff? (A) Strongly agree (B) Agree (C) Neutral (D) Disagree(E) Strongly Disagree

Strongly agree20%

Agree23%

Natural27%

Disagree18%



5. Do you find the staff and faculty members are co operative?(A) Strongly agree (B) Agree (C) Neutral ( D) Disagree (E) Strongly Disagree

Strongly agree22%

Agree18%

Natural32%

Disagree16%



6.Do you find the course materials interesting and creative?(A) Strongly agree (B) Agree (C) Neutral (D) Disagree (E) Strongly Disagree Strongly agree

19%

Agree21%

Neutral 33%

Disagree17%

Strongly Disagree10%

According to the Figure : It is found that out of 30 customers, 21% are strongly agree ,23% are agree,36% are natural,19% are disagree and 11% are strongly disagree

7. Is the faculty enthusiastic about teaching?(A) Strongly agree (B) Agree (C) Neutral (D) Disagree ( E) Strongly Disagree

Strongly agree 25%

Agree32%

Neutral 22%

Disagree10%

Strongly Disagree10%


8. How well do the classrooms at this university meet the learning needs of students?(A) Strongly agree (B) Agree (C) Neutral (D) Disagree (E) Strongly Disagree

Strongly agree20%

Agree27%Natural

23%

Disagree20%



9.Based on your experience with the university’s cashier’s office, please indicate your level of satisfactions?(A) Strongly agree (B) Agree (C) Neutral (D) Disagree (E) Strongly Disagree

Strong agree18%

Agree22%

Natural30%

Disagree20%

Stongly disagree10%


10.Overall, are your satisfied with your experience at this university, neither satisfied or dissatisfied with it, or dissatisfied with it?(A) Strongly agree (B) Agree (C)Neutral (D) Disagree (E) Strongly Disagree

Strongly agree22%

Agree18%

Natural32%

Disagree16%


According to the Figure : It is found that out of 30 customers, 22% are strongly agree ,18% are agree,32% are natural,16% are disagree and 12% are strongly disagree

Major Findings

It is found that students in the university are not satisfied with the administrative/staffs. This study highlighted the importance of ascertaining students’ perceptions of their academic and non academic experience of student life. It provided an overview of satisfaction levels with different aspects of service delivered at BUBT. The study manages to identify those areas that were of high priority and high performance and those areas that were of high priority but low on performance. The respondents replied that the website has many sub divisions which makes it very complicated to be used and reach at the desired information needed. The courses available at the university are satisfactory adequate to fulfill the educational needs of the majority of respondents. It is satisfactorily easy to register for the course the respondent’s desire for their career. some department is more satisfied with the administration/staff as compared to other departments.

Recommendation

This study highlighted the importance of ascertaining students’ perceptions of their academic and non academic experience of student life. It provided an overview of satisfaction levels with different aspects of service delivered at BUBT. The study manages to identify those areas that were of high priority and high performance and those areas that were of high priority but low on performance. The respondents replied that the website has many sub divisions which makes it very complicated to be used and reach at the desired information needed. The courses available at the university are satisfactory adequate to fulfill the educational needs of the majority of respondents

Any Question

Thank You All

Marketing

Customer Satisfaction analysis on BUBT