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CURATED WHO?
WE’RE A DIGITAL MARKETING COMPANY
curated-digital.com/figaro
@curateddigital
HUMMINGBIRD SHIFTED THE WHOLE FOCUS
NOT JUST FOR SEO, BUT FOR EVERYTHING
BYE, OLD SCHOOL TACTICSHELLO, ODD BIRD
@curateddigital | [email protected] | curated-digital.com/figaro
SO WHAT?
ARE TOP RANKINGS STILL IMPORTANT?
@curateddigital | [email protected] | curated-digital.com/figaro
1. BE GREAT AT CONTENT PLANNINGPLAN STUFF IN ADVANCE, AD-HOC ISN’T STRATEGY
Planning
content and
strategy by
writing on your
walls is FUN if
you can get
away with it
@curateddigital | [email protected] | curated-digital.com/figaro
2. YOU CAN WRITE ABOUT ANYTHINGNO SUBJECT SHOULD BE OFF-LIMITS
Write interesting
stuff for human
beings who will
engage, consume,
love and share it
@curateddigital | [email protected] | curated-digital.com/figaro
3. CREATE A GREAT CONTENT HUBMAKE A SPACE FOR PERMANENTLY HELPFUL CONTENT
@curateddigital | [email protected] | curated-digital.com/figaro
4. MASTER THE ART OF CURATED CONTENTUSER EXPERIENCE IS KEY. IT HELPS ORGANIC SEARCH TOO
@curateddigital | [email protected] | curated-digital.com/figaro
4. MASTER THE ART OF CURATED CONTENTUSER EXPERIENCE IS KEY. IT HELPS ORGANIC SEARCH TOO
@curateddigital | [email protected] | curated-digital.com/figaro
5. BE BRAVE WITHOUT BEING TENUOUSYOU CAN STILL BE FUN AND USEFUL AT THE SAME TIME
@curateddigital | [email protected] | curated-digital.com/figaro
6. BE GOOD AT PROMOTING YOUR CONTENTPUSH TO RELEVANT AUDIENCES FOR ENGAGEMENT & SHARES
STAND ALONE CONTENT CURATED CONTENT
@curateddigital | [email protected] | curated-digital.com/figaro
7. RETHINK HOW YOU RE-MARKETREMARKET TO INFORM AND EDUCATE, NOT HARD SELL
CONVERSIONCONTENT
CONTENT
CONTENTCONTENT
BUY THIS
PRODUCT
@curateddigital | [email protected] | curated-digital.com/figaro
7. RE-THINK HOW YOU RE-MARKETIN PRACTICE: CANCER INSURANCE
CONVERSION
COVER
AGAINST RISK
QUIT TO
REDUCE RISK
HELP TO QUIT
SMOKING
HELP TO QUIT
SMOKING
BUY
INSURANCE
@curateddigital | [email protected] | curated-digital.com/figaro
8. RETHINK HOW YOU SELL (1)ECOMMERCE AS LEAD GENERATION & CONTENT PROMO
@curateddigital | [email protected] | curated-digital.com/figaro
VS
8. RETHINK HOW YOU SELL (2)LEAD GENERATION THROUGH CONTENT PROMOTION
@curateddigital | [email protected] | curated-digital.com/figaro
RE-CAP: STOP MESSING ABOUT
• No content plan
• Ad-hoc hit & hope content planning
• Aim for top rankings as a goal
• Expect instant results
• Pay for links
• Optimise for keywords rather than the user
• Failing to keep user experience front of mind
• Being spammy not helpful
IF YOU DO ANY OF THE FOLLOWING YOU WILL FAIL
@curateddigital | [email protected] | curated-digital.com/figaro
RE-CAP: STOP MESSING ABOUT
• Always write engaging, interesting content
• Link your content together & always keep the user front of mind
• Push your content in front of an audience who will love it
• Don’t be afraid to spend money promoting content rather than products
• Test and learn: its how you discover the best way of doing stuff
IF YOU DO ANY OF THE FOLLOWING YOU WILL WIN
@curateddigital | [email protected] | curated-digital.com/figaro