THE STATE OF

CROWDSOURCINGIN 2016

FMCG BRANDS HAVE GROWN THEIR CROWDSOURCING USAGE IN 2015, EXTENDING THE SECTOR’S LEAD

CROWDSOURCING USAGE BY THE TOP FMCG COMPANIES GREW BY 27% BETWEEN 2014 AND 2015

BRANDS & COMPANIES INCREASINGLY USE CROWDSOURCING FOR IDEATION

DOWNLOAD THE FULL REPORTJOIN THE CONVERSATION #CSReport2016

BRANDS THAT ALREADY USED CROWDSOURCING INCREASED THEIR USAGE BY OVER 30% IN 2015