Hatcher Williams

Ethan Foster

Phillip Krouse

Erica Sabol

OBSERVATIONSattentive

non-attentive

risky safe(behavior)

(thought-process)

-families w/children -elderly

-couples (often holding hands)

last minute crossers - handicapped-

-runners -bikers

majority of chapel hill

INSIGHTS1. People are very self-focused

!2. People are very willing to

break the law to move forward

(we attribute this to impatience)

!3. There’s no enforc

ement ‘

immediately telling people their

behavior is wrong

(so it continues)

WHICH LE

ADS US TO

chapel hill pedestrians are too

comfortable

STRATEGY- make college students more aware of

who they are when they binge-drink

and how their behavior is perceived

!- make college students uncomfortable

#BURST THE BUBBLEWe recognize that UNC is a type of bubble

which fosters behaviors like binge-drinking

(and crossing the road incorrectly)

because they go unpunished.

We want to break this bubble and

introduce the ‘real world’ where

there are immediate consequences

to actions.

#BURST THE BUBBLE

GUERRILLA CAMPAIGN !Cover the campus in visible bubbles with

the hashtag ‘#burstthebubble’

!generate movement to our twitter.

#LastNight told me

getting into a car

with strangers was a

good idea. Mom

didn’t think so when

she paid the taxi bill.