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CRM Targeted Display Ads:
Brought to you by In association with
A How To Guide
The webinar will begin shortly
Listen via your computer speakers or on the phoneUK: +44 (0) 20 3713 5032 Access Code: 585-102-135
Today’s SpeakersCRM Targeted Display Ads - A How To Guide
Brought to you by In association with
Morag Cuddeford-JonesConsultant Editormarketingfinder
Niki MiddletonConsultantEmarsys
Follow the conversation on Twitter #CRMAds
Interact with usCRM Targeted Display Ads - A How To Guide
The Future of Advertising Technology
Agenda
1. About Emarsys
2. Digital Ad Market3. Why marketers need CRM Ads 4. Use Cases• Keyword Expansion • Retention• Acquisition• Reach the Unreachables
WHAT WE DOHelp brands around the world to scale truly personal interactions with their customers by delivering innovative, cloud-based B2C marketing technology that is easy to use
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Emarsys in Numbers
1.6 billion customer contacts collected, stored, managed, and analyzed
10,000+ automated programs
250,000 campaigns per month
390 million personal recommendations served every month
6 billion+ messages a month
20,000+ active users across more than 1,600 customers
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
01The Ad Market Today
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Digital Ad Spending in the EU-5, 2015 & 2019Billions of $
Top 10 Countries in Europe, Ranked by Digital Ad Spending, 2014 - Billions of €
The UK is the biggest European market
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Ad Spend is still growing… but it’s changing
• Paid Search Spend >$80bn 2015 with ~75% spend on Google
• ~$23Bn is now spent on Paid Advertising on Social Networks – Facebook is dominant accounting for ~65% of that spend and that share is increasing with the launch of Instagram Ads.
Search Ad Spending Worldwide, 2013-2019billions and %change
Social Network Ad Spending Worldwide, By Region, 2013-2017
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Quick Poll
Brought to you by In association with
CRM Targeted Display Ads: A How To Guide
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
How has the Ad market changed?
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
The Ad Market Shift• From ANONYMOUS to KNOWN Customer Data
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Quick Poll
Brought to you by In association with
CRM Targeted Display Ads: A How To Guide
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Online
Transactional
First Party Data
MobilePartner
Location
Emarsys Unified Customer Profile
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Emarsys Unified Customer Profile
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
What is CRM Ads?
Truly reach any contact online with hyper-targeted ads. Unlock your CRM data to boost retention, extend
reach and drive ROI.This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Emarsys Approach: CRM based Advertising
CAPTURE DATA UNIFY AUTOMATETARGET ANALYZE
Conversions
4 (25.4%)Conv. on mobile
14 (14.58%)
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
How Does it Work?
Collect data and target contacts across multiple channels. Results are measured and optimizations proposed.
CRM TEAMS
Matching by Email
CRM Contact
Matching by Email
Digital Advertising team working on creative and Ad Spend but without having to deal with spreadsheets or CSV’s to upload and download lists or report upon success.
DIGITAL ADVERTISING TEAM
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Improve budget efficiency
Reach your entire contact database Find new ‘platinum’ leads
Boost your retention
Why Use It?Find customers, target lookalikes, and optimize ads across multiple channels
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Gmail, Search, Youtube, Facebook and Instagram
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Quick Poll
Brought to you by In association with
CRM Targeted Display Ads: A How To Guide
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
USE CASEAcquisition
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Smarter Acquisition
Company confidential
Retargeting
OnlineConversion
Precision Look-a-LikesSegmentation and DMP
Acquisition
AdsEmailPushSMS
Retention
Premium leads
? ?
Premium customers
Matching by Email
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
“I was quite frankly amazed. Emarsys CRM Ads immediately generated a 850% Return On Ad Spend via Facebook look-a-likes. Incredible.”
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
USE CASERetention
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Company confidential
Source: Adobe Digital Index
It is 6-7 times more expensive to acquire a new customer than it is to keep a current one.
Why invest in retention?
2nd time purchaser 3X
3rd time purchaser 5X
1st time purchaser 1X
Reve
nue
per v
isit
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Higher Retention
Company confidential
Retargeting
OnlineConversion
Precision Look-a-LikesSegmentation and DMP
Acquisition
AdsEmailPushSMS
Retention
ReachableWeb visit Purchase
Unreachable
$$
Predicting the right moment and right Ad for re-purchase across the customer’s journey
?
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
“CRM Ads is very powerful. Targeting our CRM data using Google proved to be a huge success: Return on advertising spend was much higher when compared to our other Google campaigns.”This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
USE CASEExclusion
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Know who NOT to target
Company confidential
PushGeo-fencing
Social
Subscription
Precision Look-a-LikesSegmentation and DMP
Acquisition
AdsEmailPushSMS
Retention
? ?
Users and subscribers
Matching by EmailExclude from ads – optimize your budget
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
USE CASE Reach the Unreachable
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Reach the unreachableEmail opt-out | Opted-in, but Not opening email
Reachable
Unreachable
On average More then 50% of a contact database is either opted out or unreachable through web/email in the
last 6 months
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
USE CASEOrchestration
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Multi channel effect
http://insights.fb.com/2014/10/16/coordinating-email-and-facebook-ads/
Email openers who saw ads where 22% more likely to convert
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Example Campaign
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
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USE CASEKeyword Expansion
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Keyword Optimisation
+KeywordThis presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Summary- Why use CRM Ads?
Company confidential
Unlock your contact database and inject valuable CRM marketing data into your advertising strategy. Find customers, target lookalikes, and optimize ads across multiple channels.
• Reach your entire contact database• Orchestrate multi-channel engagement campaigns• Find new ‘platinum’ leads• Boost your retention• Improve budget efficiency• Keyword Expansion
This presentation is from “CRM Targeted Display Ads - A How To Guide”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Questions
Brought to you by In association with
CRM Targeted Display Ads - A How To Guide
Morag Cuddeford-JonesConsultant Editormarketingfinder
Niki MiddletonConsultantEmarsys
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CRM Targeted Display Ads - A How To Guide
Thank You
Brought to you by In association with
CRM Targeted Display Ads:A How To Guide