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Creuna Finland's CEO Jani Kekkonen presentation at Creuna seminar 2014-03-04
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CreunaA leading agency for a connectedworld
Jani KekkonenCEO, Creuna Finland
What we do
© Creuna
business+design
+technology
e-commercecompany sitesinformation sites & portalsbrand sitesintranetcustomer experience designservice designbranding and advertisingcontent managementonline marketingcampaignsmobilesocial mediaseo/semanalytics & insightscontent production…
For Example …
Aarhus
Helsinki
Oslo
Gothenburg
Copenhagen
Stockholm
Stavanger
Where we are
© Creuna
Helsingborg
Arla
© Creuna
We bring Arla closer to their consumers, and help them to cultivate the digital land.
Brand strategy, new identity and tons of stuff to tell the world that we’re here to stay
Rottefella
© Creuna
We’re helping residents to take part in the city’s many offers, services, events and continued development via world-class digital solutions.
City of Stockholm
© Creuna
Nordea
© Creuna
The Copenhagen Metro takes about 150,000 people to work, shopping and to the airport every day, with minimal delays. We make sure that their digital services and solutions run just as efficiently.
Metro
© Creuna
eCommercein2014
Creuna - A leading agency for a connected world
© Creuna
“pile it high and sell it cheap”
- Jack Cohen, Founder of Tesco
© Creuna
© Creuna
7 out of 10eCommerce
follow Amazon strategy1) Supreme
selection2) Lower price
source http://www.vibrantmedia.co.uk/
Foreign competition
+prices & vat+itella
+returned goods
© Creuna
Local challenges
© Creuna
don’t think digital
is like it’s 1999
Original image: http://www.flickr.com/photos/28567825@N03/3496269460 Original catchphrase by the brilliant Karen McGrane
© Creuna
© Creuna
© Creuna
user expectations
personalizationefficiency
servicerespect
Success factors
© Creuna
1 Forget channels
2 Create personalized offerings
3 Take advantage of social selling
Bye bye,channelsilos
© Creuna
© Creuna
© Creuna
© Creuna
Personalization#6
© Creuna
© Creuna
© Creuna
© Creuna
• Entry information• Channel, device, search, location…
• Current behavior
• Past behavior (CRM)
Personalization criteria
© Creuna
Social& social selling
#8
© Creuna
© Creuna