Creative Ways to Combine Email & Social Lauren Duffy | Digital Marketer

What we’ll cover today1. Why you should integrate your email marketing and social strategies2. Creative ways to combine email and social to boost your marketing results

○ Using Facebook cover photos to grow your Email list○ Using Snapchat to grow your Email list○ Using Linkedin Pulse to drive traffic and subsribers○ Using video to promote Email newsletters on Social channels○ Add a live Twitter feed to your emails○ Using Email to boost engagement on Instagram○ Using Social to re-engage customers

Why should you integrate your email marketing and social media strategies?

Visibility

2% 90%Of Facebook

fans see your posts

Of Email gets

delivered

Number of Active Users Worldwide

400m

4.4b

1.6b

1.0b

380m 320m100m

44%“For every $1 spent on email, the average ROI is $44.25”Experian 2014

Why add social sharing buttons to your emails?

+ = 158% CTR

Creative ways to combine your Email Marketing and Social Media strategies

1. Using Facebook cover photos to grow your email list

2. Use snapchat to grow your email list

3. Using Linkedin Pulse to drive traffic and email subscribers

4. Use video to promote email newsletters on social channels

5. Add a live Twitter feed to your emails

6. Using email to boost engagement on Instagram

7. Use social to re-engage customers

Benefits of combining Email & Social strategies:

● Extends your Brand’s reach ● Grow your Email List ● Another platform to connect with your Audience● More options for your Email Subscribers

Any more questions?

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