CREATIVE CRIMINALS?

$7.3 million? "The verdict handicaps any creator out there who is making something that might be inspired by something else," "This applies to fashion, music, design… anything. If we lose our freedom to be inspired, we're going to look up one day and the entertainment industry as we know it will be frozen in litigation. This is about protecting the intellectual rights of people who have ideas."

GUILTY OR NOT GUILTY?

March ,2015January ,2010

SHOULD CREATIVES BE

SCARED?

KEEPING CREATIVES HONEST SINCE 1999?

WE’E BEEN STEALING FROM ONE ANOTHER, AND NOSEY JOE LA POMPE HAS MADE IT A POINT TO KEEP US ORIGINAL & HONEST

THE ORIGINAL?Double A “Double quality paper” – 2014“Not all papers are the same”Source : Cannes BRONZE LIONAgency : Buzzman (France)

Jarlsberg Cheese – 2015“Only Jarlsberg is Jarlsberg”Source : Creativity OnlineAgency : Try/Apt, Oslo (Norway)

THE ORIGINAL?Young Director Award – 2010Source : Cannes Lions SILVER & EPICA GOLDAgency : TBWA Helsinki (Finland)

LESS ORIGINAL Doritos – 2015Source : AdsoftheworldSuperbowl Competition Finalist (USA)

So what should we know?

AUSTIN KLEON

“NOTHING IS COMPLETELY ORIGINAL, BUT THE MORE OUR INFLUENCES THE BETTER THE CHANCES OF BEING INSPIRED ENOUGH TO CREATE WITH LASTING IMPACT”

THANK YOU