Services Overview

General Marketing

“ ”

Award-winning Google Partner

Agency

Marketing Strategy

• Discovery and assessment of current strategy

• Identify key performance indicators

• Develop customer personas and evaluate the buyer’s journey

• Recommend strategy to support business goals

Web

Search Engine Optimization (SEO)

• New site keyword recommendations • Competitive keyword analysis • On-page SEO recommendations for targeted

keywords • Off-page SEO to increase inbound links, social

mentions, etc.

“ ” The client site saw a 300% increase in pageviews after optimizing the website.

User Experience (UX)

Analysis of site objectives and user experience

Navigation recommendations to enhance user experience

Wireframes development, design services and implementation

“ A client saw a 63% increase in sales,

which was directly attributable to online searches supported by a comprehensive

content strategy.

Content Strategy• Audit of existing content • Determine voice, personas, target

audience and brand guidelines • Analysis of competitor’s content

strategies • Identify and benchmark KPIs, provide

ongoing reporting • Develop content road map and

editorial calendar • Identify ways to repurpose content

when possible • Create and implement content

strategy, may include written content, video, audio, tutorials, and more

Website Analytics

• Analysis and evaluation of Google Analytics and Google Search Console

• Analytics set up, site configuration, and recommendations for key performance indicators

• Establish campaign tracking process and template

• Ongoing reporting and monitoring

Digital Outreach

Social Media• Assess social network readiness, audit current

accounts, prioritize potential networks

• Create new or update existing social media profiles

• Determine posting strategy and frequency • Create social media editorial calendar • Set up monitoring tools and automate delivery

of reports • Monitor, post, and interact with audience on

social media channels

Pay Per ClickAudit existing program or develop campaigns from scratch

Define objectives and strategy, prioritize keywords and audiences

Test variation in keywords, budgeting, timing of ad placement, and more; continually optimize

Provide monthly reports and optimization explanations

“ An abandoned cart

email campaign was implemented;

it saved 16% of potentially lost sales and had a

sales-to-advertising ratio of

1,600 to 1.

Email Marketing• Optimize email strategy to support

marketing objectives

• Create baselines and reports for key performance indicators

• Review current email lists, determine if reengagement is necessary

• Identify ways to grow email list

• Design and implement emails with selected email service provider

• Ensure CAN SPAM compliance

Traditional Marketing

“ Media and Advertising

• Identify opportunities for media

• Negotiate and buy media placements

• Create advertisements, including video footage, photoshoots, and audio files

Other Services

Direct Mail

Graphic Design

Writing and copyediting

Video production

www.CreativationMarketing.com

info@CreativationMarketing.com

More Information?