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Creating Videos People Want to WatchPractical advice and implementable techniques

twitter.com/ rhedpixelAgenda

Agenda

๏How to Improve Quality

๏Choosing the Right Content

๏Advice on Gear Selection

๏Production Tips

๏Postproduction Process

๏ Improving Delivery

Agenda

๏ There’s a lot to making a great video… one that connect with an audience and drives them to action.  Of course video can be both expensive and time consuming.

๏ In this session, web video expert Rich Harrington shares practical advice that won’t break the bank.  He’ll share techniques he’s used for big brands like Apple, the American Red Cross, the Family Online Safety Institute and more.

Richard HarringtonI'm a visual storyteller exploring the fusion of photography and video. I'm all a husband & father

Vital StatisticsAuthor 40+ Books

Author 100+ Video Courses

Publisher of 2 Websites

Adjunct Professor

Conference Speaker

Business Owner

Photographer

Getting In Touch

twitter.com/rhedpixel

facebook.com/RichHarringtonStuff

plus.google.com/+RichardHarrington/

linkedin.com/in/richardharrington

RichardHarrington.com

vimeo.com/rhedpixel

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A Brain IntegratedHow I try to serve both halves and put them to work for creative problem solving

The Logical Side

๏ Project Management Professional

๏ Business Owner – RHED Pixel & Media Factory

๏ Technical Consultant

๏ Instructor And Lecturer

๏ Book Publisher

๏ Website Publisher

The Logical Side

๏ Strategic Planning

๏ Risk Analysis

๏ Budgeting

๏ Negotiation

๏ Technology Integration

๏ Market Identification & Targeting

Past Projects

๏ Adobe

๏ America Online

๏ American Diabetes Association

๏ American Israel Public Affairs Committee

๏ American Red Cross

๏ Apple

๏ Children's National Medical Center

๏ CNN

๏ Department of Veterans Administration

๏ Drobo

๏ Federal Communications Commission

๏ Google

๏ lynda.com

๏ Major League Baseball

๏ Microsoft

๏ Smithsonian Institute

๏ Under Armour

๏ US Air Force

The Creative Side

๏ Director And Executive Producer

๏ Photographer

๏ Film & Video Editor

๏ Motion Graphics Designer

๏ Journalist

๏ Podcaster

The Creative Side

๏ Design

๏ Creative Writing

๏ Documentary Storytelling

๏ Performance

๏ Inspiration & Motivation

๏ Emotional Connections

Consultant

Consultant

๏ Work with a variety of high-tech clients

๏ Consultant to television networks for broadcast workflow

๏ Combine technical expertise with project management knowledge

๏ Manage migration and audience growth

Advisory and Consultant Projects

๏ Television Networks ๏ ABC News

๏ CNN

๏ Discovery Channel

๏ Major League Baseball Network

๏ NASCAR

๏ Turner Networks

๏ Technology ๏ Adobe Creative Cloud

Advisory Board

๏ Apple

๏ Athentech

๏ Pearson Education

What is RHED Pixel?

๏ Company founded in 1999

๏ 70% Full Service Clients

๏ 30% Support to Other Professionals

๏ Winner of a Ciné Award

๏ Offers variety of video, interactive, and multimedia services

๏ Recognized authority for video and multimedia industries

twitter.com/ rhedpixelWeb Video Experience

Mobile Video Experience

Understanding Adobe PhotoshopFinal Cut HelpPhotoshop for VideoSecrets of Style with Kim FoleyPeachpit Press Author Tips Tech on the RoadGoogle Web ToolkitPhotoshop CS4 Sneak PeekProducing Video Podcasts

Mobile Video Experience

OnMicrosoftOnNetworkingOnOpenSourceOnSecurityOnSoftwareMacBreak WorkInside Mac (consulting)Photoshop User TV (consulting)MommyCast (production)

twitter.com/ rhedpixelA Snapshot of the Internet

twitter.com/ rhedpixelOpinion of the Internet twitter.com/ rhedpixel

Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives

Edison Research

0%

25%

50%

75%

100%

2002 2007 2010 2012 2015

544642

33

20

Most Essential Medium

Edison Research

0%

25%

50%

75%

100%

Internet Newspaper Radio Television

30

94

54

37

145

42

Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives

http://www.edisonresearch.com/Infinite_Dial_2012.pdf

0%

25%

50%

75%

100%

12–34 35+

33

68

Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate?

http://www.edisonresearch.com/Infinite_Dial_2012.pdf

Eliminate iPhone or TV

6%

36%58%

Eliminate TV Eliminate iPhone Don’t Know

Eliminate Smartphone or TV

2%

40%

58%

Eliminate TV Eliminate Smartphone Don’t Know

Internet Connected TV

Edison Research

0%

25%

50%

75%

100%

2014 2015 2016

60%58%51%

The Growth of Tablets twitter.com/ rhedpixel

Tablet Growth

0%

12%

24%

36%

48%

60%

2013 2014 2015 2016

51%49%

39%

29%136

Million

The Infinite Dial — Edison Research

Tablet Ownership

2012 2013 2014 2015

22%16%

12%6%

8%6%3%

1%

19%17%14%11%

iPad only Both Non-iPadArbitron

Personal Electronic Devices (PEDs)

Smartphones on the Rise twitter.com/ rhedpixel

Smartphone Growth

0%

16%

32%

48%

64%

80%

2009 2010 2011 2012 2013 2014 2015 2016

76%71%

61%53%

44%

31%

14%10%

207 Million

The Infinite Dial — Edison Research

Smartphones by Age

0%

0%

1%

1%

1%

12–24 25–54 55+

51%

84%93%

45%

81%86%

36%

68%78%

25%

64%68%

19%

53%61%

20122013201420152016

The Infinite Dial — Edison Research

twitter.com/ rhedpixelHow to Improve Quality

Improving Quality of Video

๏Have a concept

๏Have a plan

๏Make your message stick

๏Your video can always be shorter

twitter.com/ rhedpixelHave a Concept

The Five W’s for Refining a Show Concept

Who—Who is going to watch the show? Who is going to host the show?What—What topics will the show cover? What genre or format will it use?Where—Where will the show be recorded? A studio? On location?When—When will the show come out? Daily? Weekly? Monthly?Why—Why would a viewer subscribe? Why would they come back?

Analyze the Market

๏ Who is your competition?

๏ What makes your video different?

๏ What can you do better?

๏ Who do you want to attract?

๏ What weaknesses does your competition show?

๏ How can you take advantage of these?

twitter.com/ rhedpixelHave a Plan

Questions to Ask

๏Make-Up of Audience?

๏Connection Speeds?

๏Embedded into Page?

๏Downloadable?

๏Portable?

๏Protected?

Delivering Mobile Video

๏Plan

๏Produce

๏Distribute

๏Promote

๏Monetize (optional)

Making a Plan

๏Site survey

๏Storyboard๏ Sketch๏ Camera

๏Shot list

๏Lighting diagrams

Balancing Production

๏Carefully choose acquisition format

๏Select talent carefully

๏Keep it short

๏Rehearse during changeovers

๏Use shot list & keep shot ratio very low

twitter.com/ rhedpixelMake Your Message Stick

Make Your Message Stick

๏Limit the number of points made in a video.

๏Three or less is a good target.

๏One primary message is the ideal.

๏Think about what you want the audience to remember about the video.

๏How many times did you say the targeted message?

Make Your Message Stick

๏Always have a call to action.

๏Tell the viewer what you want them to do next.

๏Never ask them to do more than two things.

๏Use an emotional appeal whenever possible.

๏Video is a medium that works best with clear and simple messages that go for an emotional reaction in the viewer.

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Your Video Can Always Be Shorter

When it Comes to Video… Keep it Short

๏ I have never met a video that wouldn’t benefit from some editing.

๏The whole purpose of video is to compress time and distill a message to its essence.

๏ It is important that you refine a project by continuing to strip away its unneeded parts.

When it Comes to Video… Keep it Short

๏Rarely have I heard an audience complain that a video was too short.

๏There is a reason to edit and it becomes increasingly clear when you actually watch people as they watch your project.

๏Do your best to strip a project down to its essence and only add what is needed.

๏When in doubt… cut it out.

twitter.com/ rhedpixelChoosing the Right Content

Choosing the Right Content

๏Single Clips

๏Cinemagraphs & Plotagraphs

๏Screencasting

๏Testimonials & Interviews

๏Motion Graphics

๏Customer Support

๏Live vs. Not Live

twitter.com/ rhedpixelSingle Clips

Single Clips

๏Effective content for social posts

๏Consider slowing the action down

๏Stock footage is an option, but don’t choose overused ones

twitter.com/ rhedpixelCinemagraphs & Plotagraphs

Cinemagraphs & Plotagraphs

๏Very effective content for social posts

๏Creates a “living picture”

๏Very affordable to create

๏Can add new life to existing content

Brian Bielmann

Chad Riley

Troy Christopher Plota

Marc Tule

Troy Christopher Plota

Trey Ratcliff

twitter.com/ rhedpixelScreencasting

Screencasting

๏Very cost effective

๏Use a good microphone

๏Use a capture application

๏Create a quiet environment

๏Practice before you record

Studio Setup

Acoustic Treatment

Microphone

Computer Input

Field Recorders

twitter.com/ rhedpixelTestimonials & Interviews

Testimonials & Interviews

๏Very cost effective

๏Use a good microphone

๏Use a capture application

๏Create a quiet environment

๏Practice before you record

Background Research

๏Think like an attorney๏ Don’t ask a question that you don’t know the

answer to๏ Look for previous statements they’ve made ๏ Look for interviews they’ve given๏ Read news articles, blog posts

Background Research

๏Memorize your questions๏ Know your questions๏ Be flexible to follow a new path

๏Know the handlers๏ Give them a place to sit out of eye line๏ Explain you value input, but minimize

interruptions

Background Research

๏Be personal and interactive๏ It’s a conversation๏ Smile!

๏Remove performance pressure๏ Show you’ve spent the time to learn about them๏ Make reference to a speech or book

Recording an Interview Remotely with Skype 

๏ Callnote Premium Call Recorder

๏ Call Recorder for Mac

๏ Evaer video recorder for Skype

๏ Messenger Plus!

๏ Pamela for Skype

๏ SuperTintin Video Call Recorder

Release Forms

๏ Get the right form

๏ Work with a lawyer

๏ Ensure you have written permission

๏ Always get hard copies

๏ Appearance releases

๏ Location releases

Release Apps■ ASMP Releases

■ Easy Release

■ iD RELEASE

■ iRelease

■ Release Me

twitter.com/ rhedpixelMotion Graphics

Motion Graphics

๏Can help communicate complex ideas

๏Can solve problems for lack of visuals

๏Can reinforce brand consistency

๏Many budgetary approaches

twitter.com/ rhedpixelCustomer Support

Customer Support

๏Consider video for after the sale

๏Reduce customer support costs

๏Minimize returns & refunds

๏Convert customers to evangelists

twitter.com/ rhedpixelHold Live Events

http://www.urlgoeshere.com

Title Text

http://www.urlgoeshere.com

Title Text

UltraStudio Mini RecorderUltra small pocket sized Thunderbolt powered recording from SDI and HDMI.

twitter.com/ rhedpixelAdvice on Gear Selection

Advice on Gear Selection

๏The Gear You’ll Need

๏Shoot with the Right Settings

๏Budget Lighting

๏Support Gear

twitter.com/ rhedpixelThe Gear You’ll Need

Must Haves

๏ Fluid-Head Tripod

๏ Viewfinder

๏ Audio Recording Device with Microphone

๏ Over-the-Ear Headphones

Nice to Haves

๏ Camera Support

๏ Fast Lenses

๏ Follow Focus

๏ External Monitor

๏ Lights

twitter.com/ rhedpixelShoot with the Right Settings

Different Grades of 4K

๏ Consumer & Prosumer๏ MPEG4

๏ Professional๏ AVCHD and ProRes

๏ Cinema๏ Redcode and Many Raw Formats

Frame Rate Options

๏ 60 fps (59.94 fps)Common frame rate for 720p HD. Can be used for over-cranking.

๏ 30 fps (really 29.97 fps)The most common frame rate for broadcast in the U.S.

๏ 25 fps The common frame rate of video used in Europe and around the world that use the PAL standard.

๏ 24 fps (23.98 fps) A rate that closely matches that of film

Frame Rate Options

For footage that mimics film, a good choice is to record 24 (23.98) fpsFor footage that is going to be used for broadcast 30 (29.97) fps is a good choice (1920 x 1080)

If working with the Phase Alternating Line (PAL) standard, you’ll use 25fps.For footage shot 1280 x 720, then 60 (59.94) fps is the best choice for broadcast in NTSC based countries and 50 fps for PAL countries.

twitter.com/ rhedpixelBudget Lighting

Tiffen Pops Reflector

Available in

silver/white

gold/white

silver/gold

Zebra Gold & White/White

Three sizes of each combination: 22", 32", 42"

Tiffen Pops Reflector

White: Provides a soft, natural light that fills shadows and boosts highlights. Makes the most of available light in outdoor portraits.

Silver: A very efficient reflective surface. Adds a snappier, high-contrast image that's best for video, B&W and product photography.

Gold: Warms up any scene, including the shadow areas. Can be used to add a sunset effect. Creates beautiful skintones.

PhotoVision 24" One-Shot Digital Calibration Target

๏ Neutral 3-Tone Panels allow for custom white balancing, accurate metering and exposure monitoring through the camera's histogram function all with a single shot.

๏ Minimizes the need for post correction to your image files.

๏ Drastically reduce your work on the back-end by getting it right on the front-end.

iLED-RL  

๏ Rod Mount LED Ring Light

๏ 15mm or 19mm Rod Mounting

๏ 30 degree LEDs for a Brighter Source

๏ Sony L Batteries & Charger Included

๏ 10 - 100% Dimming

๏ Lightweight Heavy Duty Plastic Construction

twitter.com/ rhedpixelSupport Gear

Camera Rails

๏ Really Right Stuff

๏ Length: 18" / 457mm

๏ Width: 1.5" / 38mm

๏ Height: 0.9" / 23mm

๏ Weight: 1.5 lb / 684g

FLY-X3-Plus 3-Axis Gimbal Stabilizer

๏ Simple to Set Up & Operate

๏ Creates Smooth, Stable Handheld Shots

๏ 3-Axis Active Stabilization

๏ Gesture Control System

๏ Accepts Large & Small Size Smartphones (iPhone 6 Plus, Samsung Galaxy Series, etc)

๏ Supports GoPro Hero 3 & 4 (Mount Included)

๏ Includes 3 Cradles for GoPro, Small and Larger Smartphones

StrapMoore

๏ The StrapMoore is a handy contraption that secures to the leg of any tripod, light stand, pole, beam, table, chair and much more. Use it to secure a laptop power brick, charger, phone, off-camera flash, transmitter/receiver, microphone, battery, external hard drive or anything else that's handy to have nearby during a photo or video shoot.

RapidMount Accessory Extension 8″

๏ The Rock Solid Extension Bar 8″ (200mm) accessory rail allows the mounting of multiple pieces of photography or video gear (microphones, recorders, transmitters, Look Lock, lights, flashes, etc.) to a camera or arm in a secure, convenient, and compact manner.

๏ Works with the hot shoe

GoPro Timelapse

๏ GoPro has built-in timelapse shooting

๏ Gorillapods come in mny different styles and price points

๏ Use a panning head

๏ FlowMo

๏ Camalapse

twitter.com/ rhedpixelProduction Tips

twitter.com/ rhedpixelFrame Your Shots

RULE OF THIRDS

180˚ RULE

MATCHING SHOTS

WIDE SHOT

MEDIUM WIDE SHOT

MEDIUM SHOT

MEDIUM CLOSE UP

CLOSE UP

EXTREME CLOSE UP

POINT OF VIEW

MASTER SHOT

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Shot Types tinyurl.com/fs2mshots

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The Visual Story Bruce Block

twitter.com/ rhedpixelUsing Field Slates

Using Field Slates

๏ Save aggravation and time in edit.

๏ Key information:

๏ Crew, lenses, scene, take #

๏ Audio slates for room tone or other additional sound

๏ Note sync sound workflows

twitter.com/ rhedpixelAudio is Half the Picture

Audiois Key

๏Recording high-quality audio is essential.

๏When shooting video, people tend to spend the entire effort focusing on the images and leave little time or resources dedicated to ensuring that good audio is recorded.

๏This is a mistake that many come to regret once they start the editing process.

Audio is Key

๏Despite how good your video looks, in the end if your audio is bad, the whole production will come off as amateurish.

๏People can forgive bad video, but stop watching when they cannot hear.

๏You will fail to retain the viewers you worked so hard to attract.

Music Options

๏Do not steal music.

๏What you hear about fair use is not valid for commercial ventures.

๏Visit copyright.gov to learn more.

๏Royalty-free music options are plenty.

๏CCMixter.org another good resource.

twitter.com/ rhedpixelWhat are the Benefits of 4K?

What are the Benefits of 4K?

๏ Footage is “Future-Proofed”

๏ Drastically Improved Image Quality

๏ Consumer Demand

๏ Increased Distribution Options

๏ Easily Down Converted – Universal Master

Focus Peaking

Focus Peaking

Focus Peaking

twitter.com/ rhedpixelPostproduction Process

twitter.com/ rhedpixelApp Choices

Audio Editors

๏Adobe Audition

๏Apple GarageBand

๏Audacity

Video Editors

๏Adobe Premiere Pro

๏Adobe Premiere Elements

๏Apple Final Cut Pro X

๏Apple iMovie

๏Sony Vegas

๏Avid Media Composer

twitter.com/ rhedpixelPractical Video Editing Advice

Practical Video Editing Advice

๏ Seek resolution independent NLE

๏ Flexibility with frame sizes

๏ Flexibility with frame rates

๏ Synchronize frame rates early on

๏ Consider repurposing content

Practical Video Editing Advice

๏ Exposure & Contrast

๏ Color Balance

๏ Audio Mix & Normalization

๏ Interlacing and when it is removed

๏ Run Time

๏ Shot Composition

4K Postproduction

On Set Workflow

Studio Workflow

Studio Workflow

Studio Workflow

twitter.com/ rhedpixelPost Workflow

Post Workflow

Post Workflow

๏Offline vs. Online

๏Work with proxy media or just drop preview quality?

๏Cutting in 4K or using 4K sources

๏Performance Storage

twitter.com/ rhedpixelCommon Media Folder

Common Media Folder Approach

๏ 01_Original Footage

๏ Card images or cloned copies

๏ 02_Selects

๏ Footage picks

๏ Adapt as needed

Common Media Folder

๏ Get organized at the drive level

๏ Parity between project and folder

๏ Important with cross-application workflow

๏ Reduces duplicate media

๏ Improves backup process

twitter.com/ rhedpixelAdobe Prelude

Adobe Prelude

๏ A useful tool designed for producers and media loggers

๏ Ingest safely to multiple locations

๏ Add metadata and comments to existing media

๏ Compatible with all NLEs

twitter.com/ rhedpixelImproving Delivery

Process MattersBefore you open your mouth… listen and think

THE PROCESS

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LISTEN

FOLLOW

CURATE

TRY TO HELP

ORIGINAL CONTENT

twitter.com/ rhedpixelAbout Video Compression

Compression is a Science

๏Lots of technology at work

๏Cutting edge research

๏Digital Rights Management

๏Expensive Setup and Hosting

Compression is Common Sense

๏Making copies

๏Get it out there

๏Fairly automated

๏Speed up postproduction & delivery

Architecture

๏Global family or classification of a file

๏ Includes MPEG, Flash, QuickTime, Windows Media, AIFF

๏The ‘big’ picture

Compressor/Decompressor

๏Algorithm that allows for shrinking of the files

๏Some compressors cost additional money to the content creator

๏Decompressors are usually free to improve market share

๏Shrinking the file using mathematical algorithms

๏Modern compression techniques are significantly more effective

Bit Rate

๏How much data per second there is in your file

๏The higher the number, the larger the file

๏Larger usually means more quality, but codec dependent

Sampling Rate

๏The number of samples captured per second

๏Audio CDs are 44.1 kHz

๏Digital Video is 48 kHz

๏Bigger is higher quality

Variable Bit Rate (VBR) Compression

๏One of the most effective ways to create smaller files

๏Computer analyzes the file before compressing the data

๏Encoding this way is far slower

๏ If you can, choose this method for superior results

Batch Processing

๏A benefit of many compression utilities

๏Set up several files to run

๏Walk away and leave a computer working hard

๏Ensures consistency

twitter.com/ rhedpixelMore on Compression

http://www.apple.com/itunes/store/podcaststechspecs.html

Terms of Service

sublicenseable

transferable

without limitation

YouTube Partner Program

YouTube Partner Program

■ The YouTube Partner Program allows creators to monetize content through advertisements, paid subscriptions and merchandise.

■ YouTube Partner eligible videos may earn money from relevant ads or fees.

■ Allows you to reach a global audience and increase earning potential

■ Non-exclusive agreement allows you to monetize in multiple venues

YouTube Partner Program

To Become A Partner

■ Your YouTube account must be in good standing

■ You are uploading advertiser-friendly original, quality content

■ Do not infringe on copyright

Partner Features

■ Ability to have longer videos (over 15 minutes)

■ Annotations that link to your external websites

■ Upload custom thumbnails ■ Enable paid subscriptions ■ Stream live events or host a Google+

Hangout On Air

Vimeo On Demand

■ Must be a Vimeo Pro member

■ Go to Creator Services section

■ Can set videos for Rent or Buy

■ Need a PayPal account

■ 90/10 split that favors creator

Vimeo Pro

■ $199 per year

■ 50GB of storage, 250k plays (additional space and plays can be added)

■ No bandwidth caps or time limits

■ Commercial hosting option

■ Advanced Statistics

■ Unlimited HD uploading & priority uploading

Vimeo Pro

■ Customizable and brandable video player

■ HTML5 support with the Universal Player

■ Unlisted Video Review pages

■ Third party video player support

■ Optional original file storage

twitter.com/ rhedpixelCreate Communities

http://www.urlgoeshere.com

Title Text

http://www.urlgoeshere.com

Title Text

http://www.urlgoeshere.com

Title Text

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Brand Throughout Customers need consistency

Getting In Touch

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facebook.com/RichHarringtonStuff

plus.google.com/+RichardHarrington/

linkedin.com/in/richardharrington

RichardHarrington.com

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