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THE EVOLUTION OF ONLINE VIDEO
Colin Burcher, Head of Partnerships Katie Proctor, Business Development COLIN BURCHER | [email protected]
HOW DID WE GET FROM THIS
THE CONTENT
50%
50%
64%
DOMINATE
SAME AUDIENCE,
THEY’VE CHANGED
AUDIENCE BEHAVIOUR HAS CHANGED.
AUDIENCE BEHAVIOUR HAS CHANGED. ARE YOU TURNING YOUR AUDIENCE AWAY...
WHY SHOULD
CARE?
AUDIENCE BEHAVIOUR HAS CHANGED.
FIRST MOVER ADVANTAGE IS
AND THE PLAYING FIELD HAS BEEN LEVELLED.
AND THE PLAYING FIELD HAS BEEN LEVELLED.
“By 2017, of all market leaders will lose
their number one position to a company founded
after the year 2000 because of
”
Source: Gartner
HOW CAN YOU CREATE A DIGITAL
ADVANTAGE?
WHAT CAN YOU
DO
1. ASK
A RUNWAY FOR CREATIVITY
2. UNDERSTAND YOUR
BRAND
WHAT DOES MY
CARE ABOUT?
BRAND
WHAT DOES MY
CARE ABOUT?
3. CHALLENGE THE NORM,
BE
BEG FOR
NOT PERMISSSION.
4. LOOK NOT FORWARDS
BY OTHERS.
5. RESPECT AUDIENCE
BE TRULY
TREAT EVERY INTERACTION AS A
MAKE IT COUNT.
MAKE IT
ONE FINAL
COLIN BURCHER | [email protected]
