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Creating marketing strategy for a new brand
Because knowing what, how and whom you can sell from the beginning can save you lot of money & time
Pavel Mrázek | Hub Share | April 15, 2015
If you don’t know where are you going, you will most probably never get there.
…and to get there faster, it’s good to have a good map! marketing strategy
Established brand New brand
Strategy varies based on brand’s stage
Marketing is not just advertising!
Learn your business & brand…
Learn your business! (Business canvas)
How much can you invest to marketing?
Pricing
Margin
Profit per customer
New customer
acquisition cost
Cost of activating
past customer
Up-sell/Cross-sell
Brand archetypes: How customers perceive you
Low-involvement vs. high-involvement product
What helps when creating brand & gaining trust
Lower price for first
customers
Use third party
credibility – connect
with known brands
Spread positive
reviews of first
customers
Social media
Quality & attractive
presentation (increases credibility!)
Participate at startup
contests/accelerators
Who are your customers? Personas?
USP
Channels to your customers…
Medium is the message!
Marshall McLuhan
Have different strategies for different channels. …but “One voice, one message!”
Prioritize!
Let others sell you
(partners)Time effective
Cost effective
Focus on 3-5 channels
Create a plan. Now, and with deadlines!
Clear. Accountable. Visual.By months/weeks
Print it out and post it on your wall so you can see it!
Execute well and quickly & optimize!
There is nothing still in the universe…
…so why your marketing strategy should be different?
KOMPLET 17
Create strategy
based on your business &
brand
Prioritize
Execute well & optimize!
Remember at least 3 things!
