Despite the glut of infographics for content marketing, a great piece of visual content still inspires and engages audiences. The problem is not so much that visuals don't work (they do!) but that poorly constructed content ends up being less effective for marketing, lead generation, brand awareness, and brand journalism. This presentation is a look at what makes great infographics / visual content, including examples, use cases, inspiration for what you can create, and starting points for storytelling and content strategy. *** Available as a downloadable .PDF by clicking "Save" at the top. Examples are hyperlinked in the document.
+ + WHY VISUAL CONTENT?+ + + + + + KEYS TO SUCCESSFUL
VISUALIZATION + WHAT CAN YOU VISUALIZE?+ THE VISUALLY MODEL+
Who is Visually? + + + + + + Community + Marketplace + Project
Center + + + + The worlds leader in scaled content creation
Why visuals? + + + + + + +
There's a lot of noise out there.! Trillions of messages. + + +
+ + + +
+ + + + + + + And we can only process a fraction of them.
12 secondsAVERAGE ATTENTION SPAN OF AN ADULT IN 2000 8
secondsAVERAGE ATTENTION SPAN OF AN ADULT IN 2012 9 secondsAVERAGE
ATTENTION SPAN OF A GOLDFISH Source:
http://www.statisticbrain.com/attention-span-statistics/ + + + + +
++ +
This means that your stories and insights have to move quick,or
risk being lost. + + + + + + + +
Thats where visuals come in. + + + + + + + +
Source: Eric Jensen, Brain-Based Learning: The New Paradigm of
Teaching, 1996 90% 90% of all information that comes to our brain
is visual. visual messages per hour may be received by the brain !
36,000Up to + + + + + + + +
+ + + + + + + A picture is worth a thousand words.
+ + + + + + + THIS IS A PICTURE OF A BLUE BIRD SITTING IN A
TREE. THE BIRD IS LOOKING TO THE RIGHT. THE LEAVES OF THE TREE ARE
ORANGE, RED, YELLOW AND GREEN. IT IS AUTUMN.
Infographics & visual content can help make sure your
audiences + + + + + + with you and your brand. SEE, HEAR, AND
ENGAGE
+ + + + + + But information design is not easy.
+ + + + + + Common Problems PRETTY DESIGN BUT LACKS NARRATIVE /
STORYTELLING+ NOT ENOUGH RESEARCH AND/OR NOT THE RIGHT DATA+ NO
EXPERTISE IN INFORMATION DESIGN+ GOAL OF GRAPHIC IS UNCLEAR +
+ + + + + + 3 Keys to a Successful Infographic/Visualization
STORY DATA DESIGN
+ + + + + + Its all about the story. STORY
visual.ly/what-are-odds visual.ly/food-waste-story-excess
+ + + + + DATA Good data + analysis. Source:
http://blog.visual.ly/source-code-the-5-rules-of-researching-and-sourcing-infographics/
+ + + + + DESIGN
+ + + + + THERES ONE MORE KEY TO A GOOD VISUALIZATION
+ + + + + THOUGHT LEADERSHIP, EXPLORING STORIES/DATA !
VISUAL.LY/INNOVATION-TIMELINE/ SOCIAL, VIRAL, SEO !
VISUAL.LY/TIE-DIY FINDING NEW STORIES IN DATA, SOCIAL/VIRAL !
VISUAL.LY/STARTUP-UNIVERSE THE STRATEGY IT FITS INTO.
+ + + + + + What can YOU visualize? ANALYZED DATA ON CLIENTS
(CORRELATE THE EFFECT)+ CASE STUDIES, WHITEPAPERS, BLOG POSTS,
TRAINING DOCS, FACT SHEETS+ THE JOURNEY OF !
HTTP://BLOG.VISUAL.LY/VISUALIZING-THE-VALUE-OF-A-TWITTER-FOLLOWER/
+ + + + + + For example:
startupweekend.org/wp-content/blogs.dir/1/les/2013/04/Impact-Report-Guide-TEST-42C-4_11.pdf
+ + + + + + INDUSTRY FORUMS, BULLETIN BOARDS, SOCIAL
CONVERSATION+ QUORA+ Find conversations, and research USE SEO/SEM
RESOURCES INTERNALLY, OR BUILD USING GOOGLE TRENDS, VISUAL.LY
TRENDS+
TextThousands of the world's best designers, journalists,
developers, and other creatives, all carefully curated and on one
easy to use, on-demand marketplace/project platform. + + + + + +
The model +
Text + + + + + + + Working together, better.
Text Data Journalism Handbook starting point for
storytelling/insights ! Content Marketing Institute (CMI) starting
point for content strategy + + + + + + RESOURCES blog.visual.ly
(inspiration, ideas, best practices)
Text + + + + + + + Joe Cardillo Product / Marketing / Content
@joecardillo