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Presentation by Acquia from the Digital Entertainment Masterclass held in London, UK on 24th June 2014
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Dream It. Drupal It.
Peter Walsh Regional Director, UK & Ireland
07713 432632
Digital Entertainment Masterclass London, 24th June 2014
Crea%ng Digital Experiences that turn Fans into Fana%cs!
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A8rac%ng & Keeping Insanely Loyal Fans Building a base of “Li8le Monsters” • Music • Joy • Inspira%on • Sense of
Community • Engagement
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Top 5 organisational challenges in transition to digital experiences!
1. Building digital customer experiences
2. Struggling to unify your cross-channel digital experiences"– social, mobile and the web.
3. Openness to innovation and experimentation, "move to agile life cycle
4. Disconnect between your digital providers and your IT
5. Reducing upfront costs to build digital experiences, while retaining flexibility to configure and extend platform.
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Great is !Changing!
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Business takes control!
Execu%ves believe innova&on is extremely important to their growth strategies
..Are unsa&sfied with their innova%on performance 84% 94%
“…CMOs will spend more on IT than CIOs”
IT does not enable the business, it is the business
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The path to digital innovation: !Digital Lifecycle Management!
The Vortex!• Ever-expanding
channels and devices!
• Pace of delivery trumps all!
• Content and digital engagement technologies are converging!
• Reliable experience delivery is critical!
Application Development!
Digital Marketing!
Experience Delivery!
CMS! DLM
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Marketing automation!
User Generated
Content!
CONTENT COMMUNITY Email!
Analytics!
COMMERCE
DAM!
CRM!
Personalisation!
The 3 C’s!
Content Community
Commerce
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Mobile is here!!
At the end of 2013 37% of all UK Internet traffic was via a Mobile/Tablet Source: Intelligent Posi%oning
In 2013, 17M Tablets were Sold in the UK Source: eMarketer
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What’s stopping us?!
Web Experience Management
Online Channel Op%misa%on
Customer Experience Management
Digital Experience Management
Oracle
Gartner
Adobe
Forrester
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Whatever :)
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Digital Experiences
GREAT Assembling
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Right place
Right time
C O N T E X T
Right content
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context = EXPERIENCE
Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature
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context = ENGAGEMENT
Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature
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AGILE - Build on the open source platform that moves at the speed of the web
ACQUIA + DRUPAL WHERE GREAT DIGITAL EXPERIENCES BEGIN
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3600! Revamped event pages using rich media to connect with fans on and off game days
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3 + 300! 3 Templates created 300 completely custom brand experiences
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RESILIENT - Grow in the cloud environment that never lets you fail
ACQUIA + DRUPAL WHERE GREAT DIGITAL EXPERIENCES BEGIN
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460M Hits to grammy.com "on night of award show
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400%! Increase in web traffic handled without interruption
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INTEGRATED - Connect your digital experiences into your entire marketing toolset
ACQUIA + DRUPAL WHERE GREAT DIGITAL EXPERIENCES BEGIN
330 Artists creating connections, delivering memorable experiences and giving their fans something to talk about
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IMMERSIVE!!
41M Page Views, 8M Uniques Rich food & recipe content Integrated retail journey
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MOBILE!FIRST!
Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia
Open Source – who cares?
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Speed of Innovation!
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Project Budget -‐ 100 currency Open Source Proprietary
Implementa%on 25 25 Hos%ng/support 15 15
Licenses 0 30 Branding Design
Features Strategy Training Staffing PROFIT!
60 30
OK,"so what now?
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Think about what matters!
Agility Matters!
Your marke&ng solu&ons should help you deliver a fric&on-‐free experience
IT don’t always get this – don’t worry you’ll own them all soon ;-‐)
A great digital experience is a con&nuous delivery process
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Think about what matters!
Integration Matters!
Mobile First
Digital experiences cross organisa&onal boundaries
Big data expands the opportunity
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Think about what matters!
Resilience Matters!
Cloud technologies help business take back control
Oh and did we men&on cost effec&ve!
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• Founder and CTO Dries Buytaert, creator of Drupal
• 450+ employees in US, Europe & Australia
• Acquia Software, Support & Cloud
• 19 billion+ requests/month on Acquia Cloud
• 775+ Digital & Technology Partners
Acquia – Dream it. Drupal it.!
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A8rac%ng & Keeping Insanely Loyal Fans Building a base of “Li8le Monsters” • Music • Joy • Inspira%on • Sense of
Community • Engagement
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Dream It. Drupal It.
Peter Walsh Regional Director, UK & Ireland
07713 432632
Digital Entertainment Masterclass London, 24th June 2014
How can we help you? Thank you.
