Creating Content Strategies for WordPress

CREATING CONTENT STRATEGIES FOR WORDPRESS

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OVERVIEW

• Section 1: Generating Content Ideas

• Approaching Content Creation

• Value of Branded Content

• Creating Branded Content Guidel ines

• Section 2: Content Organization

• Editorial Calendars

• Section 3: Repurposing Content


SECTION 1: GENERATING CONTENT IDEAS


GENERATING CONTENT IDEAS

MYTH

Content creation is dif f icult to do.

TRUTH

Content creation is as easy or as hard you make

it .



REALITY

We are often overwhelmed with the idea of

creating the content we want for ourselves.

Don’t al low roadblocks to stop you from

executing the great ideas that are wait ing to be

discovered.



THE APPROACH

Challenge: Let ’s generate content ideas for a

new website. Not Yo Madre’s Nachos is a new

create-your-own nacho stack food truck. Write

three items you would f ind on the Not Yo

Madre’s Nachos home page.



WHY BRANDED CONTENT WORKS

Creates transparency

Increases vis ibi l i ty

Sets pattern for consistency

Allows for innovative thinking


EXAMPLES OF BRANDED CONTENT

Credit : Creative Market


http://www.creativemarket.com










CREATING BRANDED CONTENT GUIDELINES

Offers regulat ions without creating confusion

Decreases content creation t ime

Posit ions brands among their competitors

Increases chance of consistency



CREATING BRANDED CONTENT GUIDELINES

Create the overal l tone for your content

Choose your formatting and your tone

Select a visual style for your content

Keep a schedule in mind



CHALLENGE

Not Yo Madre’s Nachos has a newsletter. What

type of information should they send out to

their customers who sign up?



DOWNLOAD

75 BLOG POST TITLE PROMPTS

PDF download that includes 75 blog post t i t le

prompts to help you generate content


https://drive.google.com/file/d/0B5RNnTgGH0DlMkI5bEViQmlkLUU/view?usp=sharing

SECTION 2:

CONTENT ORGANIZATION



MYTH

Time spent on content organization is t ime

wasted.

TRUTH

Creating content organization systems saves t ime

and al lows more t ime for creative thinking.



SEPARATING CONTENT BY TYPE

Website

Informational Pages

Blog

Social Media

Newsletter



Categorize Your Content

Know the basic topics that your content fal ls under.

These wil l become your categories. Using categories

for content in a WordPress blog is a key factor for

SEO. Not only wil l the categories help you with

blogging, they wil l be useful for your overal l content

creation.



WHAT ARE YOUR CATEGORIES?

Should be 5-7 overal l words that you can categorize

your content into.

Categories are main themes. Tags further expand upon

these themes.

Make everything you do SEO fr iendly, especial ly your

categories.



CHALLENGE

Not Yo Madre’s Nachos needs to organize their

content. What are three categories they should

be using for their blog content?



SCHEDULING YOUR CONTENT

Will change your l i fe . (Seriously)

Increases productivity. (By 1 ,000%. Scienti f ical ly

proven*)

Al lows opportunity for col laboration and growth.

Chal lenges better content creation.

*I ’m not a scient ist . Not a real fact .



WAYS TO SCHEDULE YOUR CONTENT

Free

Paper Planner

Google Calendar

Buffer (Premium Upgrade)

HootSuite (Premium Upgrade)

EditFlow Plugin

MailChimp

Premium

Co-Schedule



SCHEDULING SOCIAL MEDIA

Buffer

Facebook, Google+, LinkedIn, Pinterest , Twitter (Instagram coming

soon*)

HootSuite

Facebook, Google+, Instagram, LinkedIn, Twitter

SocialPi lot

Facebook, Instagram, LinkedIn, Pinterest , Tumblr, Twitter

*Said via Twitter. Not super off ic ial but off ic ial enough I guess.



USING EDITFLOW

Calendar

Custom Statuses

Editorial Contents

Editorial Metadata

Notif icat ions

Story Budget

User Groups


http://editflow.org/


USING COSCHEDULE

Has the functional ity of EditFlow but offers more

features

Includes several ways to schedule social media

campaigns

Offers analyt ical data



USING COSCHEDULE

Creating a new blog

post in CoSchedule is

easy and offers a

variety of options

including drag-and-

drop importing of f i les

and including Google

Docs.



USING COSCHEDULE

CoSchedule forces you

to re-think about the

way you schedule

social media promotion

by prompting several

t imes that you can

schedule a post in the

present and future.



DOWNLOAD

SOCIAL MEDIA SCHEDULER

Excel spreadsheet download which includes a

monthly social media content calendar.


https://drive.google.com/file/d/0B5RNnTgGH0DldGxnU3h5TXlrZ0k/view?usp=sharing

SECTION 3:

REPURPOSING CONTENT


REPURPOSING CONTENT

MYTH

Repurposing content is bad.

TRUTH

Repurposing content lazi ly is bad. Good content

can and should be repurposed to help reinforce

your brand.


REPURPOSING CONTENT

Creatively Using Your Content

Strong content can be expound upon. How are you

using the content you are creating to bui ld more

content? Are you al lowing good content to col lect

dust?


REPURPOSING CONTENT

Examples

Creating digital products (e-books, e-courses)

Revisit ing old content

Creating blog series

Creating newsletter

Reposting via social media


E-BOOKS & E-COURSES

• E-books

• Downloadable

• Easy to sel l to a larger audience

• Can grow into an e-course

• E-Courses

• Require consistent marketing

• Can be sold at a higher price point

• Offers more detai ls and instruction for results


REPURPOSING YOUR CONTENT

• Select content that has been proven valuable to

your audience.

• Make sure al l of your content f i ts within the

theme.

• Exist ing content is easier to expand on than

creating al l new content.


SELL YOUR PRODUCT WITH WORDPRESS

• E-books

• WooCommerce

• Shopify + WordPress

• Easy Digital Downloads

• E-courses

• Simple Course Creator

• Sensei - WooCommerce

• LearnDash


https://woocommerce.com/

https://www.shopify.com/buy-button/wordpress

https://easydigitaldownloads.com/

https://wordpress.org/plugins/simple-course-creator/

https://woocommerce.com/products/sensei/

http://www.learndash.com/

S A LU TAT I O N S !Angelica Yarde

Partner and Director of Projects at Sevenality

Editor & Designer at Studio 404 Paper

Co-Host of Heart + Hustle Podcast

Twitter: @studio404design

E-mail: [email protected]

Slideshare: www.sevenality.com/blog


http://www.sevenality.com

http://www.studio-404.com/shop

http://www.heartandhustlepodcast.com

http://www.twitter.com/studio404design

mailto:[email protected]

http://www.sevenality.com/blog

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Creating Content Strategies for WordPress