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Building Online Business
CommunitiesCrispin Butteriss PhD
Chief Practice OfficerBang the Table
Quick PollAre you an ACTIVE member of an online business
community?
…a little about me…
Co-founder of Bang the Table
Currently “Chief Practice Officer”
Ph.D. in community engagement (adult & org learning)
www.bangthetable.com
Online Community Engagement Linkedin Group
…please get in touch…
@what_if_we_did
https://www.linkedin.com/in/crispinbutteriss
NOT Facebook
“Successful online communities don’t just happen by themselves. They’re the result of a carefully executed
strategy, solid design, and patient nurturing.”
Anna Buss & Nancy StraussOnline Community Handbook
“FeverBee took a close look at data from Brand Republic and found that out of a random sample of 875
communities, only 12 had over 100 active members -- that's just 1.3 percent..”
Richard MillingtonNing
Seven preconditions for a successful online business community
A (untapped) niche topic
A strong and lasting purpose
Enough interested people to overcome the 90-9-1 rule
A clear motivator to participate
An ongoing promotional strategy
Enough people, time and money to keep it going
Time to grow
Preconditions for success
Questions?
Seven strategies for nurturing a successful online business community
Seed the feed…
Make your network “indispensible”
Ask the group direct questions via email
Thank every new member (automagically)
Have rules and stick to them
Controlled self-promotion
Physical and online events
Nurturing for success
Questions?
Seven mistakes to avoid when you're setting up your online community
Being blatantly self-serving
Unrealistic expectations about everything
Isolating yourself from your crowd
Focusing on growth at the expense of activity
Letting your group manage itself
The sound of silence
Changing your community raison d'être without asking
Avoid this…
Seven examples of thriving online communities to model
http://litreactor.com/ - How to be a writer.
http://magazine.good.is/ - How to make the world better.
http://www.classroom20.com/ - How to use social in the classroom.
http://www.triiibes.com - so good, you can’t get in!
Linkedin – eTail Conference – 8000 members
Linkedin – Digital Marketing – 588,000 member
There are HUNDREDS of conference based groups on Linkedin
Success stories
Questions?
Thank youRemember to connect….
@what_if_we_did
https://www.linkedin.com/in/crispinbutteriss
