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Creating an affiliate program for your small business
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Hi, my name is Misty (:I’m a Marketing Coach
Founder of Marketing 101 and Your Marketing Coach
My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.
I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
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MARKETING 101Fundamentals of Marketing
201
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www.yourmarketingcoachonline.com
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WHAT1. What is an Affiliate Program?2. Explain the different types of programs3. Why you should consider an affiliate
program4. Who are ideal Affiliate partners?5. Dangers of Affiliate marketing6. 8 Step Outline to create your own
Affiliate program
WEAREGOING
TO COVERTODAY
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WHAT IS AN AFFILIATE PROGRAM?
A program where you agree to pay your affiliate partners a referral fee for each lead or sale that is generated.
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TYPES OF AFFILIATE PROGRAMS
Pay per lead (PPL)Pay Per Click (PPC)Pay Per Sale (PPS)
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WHY OFFER AN AFFILIATE PROGRAM?
Reward your AmbassadorsEncourage people you network with
To create an unlimited stream of referralsTo GROW!!!
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WHO IS AN IDEAL AFFILIATE PARTNER ??
Your happy, satisfied customersYour Power Partners
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DANGERS OF AFFILIATE MARKETING
Be selectiveMake sure you can meet the demands
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CREATE YOUR AFFILIATE PROGRAM
8 Step Outline
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STEP 1Establish your pricing strategy
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STEP 2Develop your incentive(s)
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STEP 3Set your program terms
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STEP 4Create an automated Affiliate support system
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STEP 5Create an automated Affiliate nurturing system
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STEP 6Develop a “launch campaign”• Identify ideal Affiliates
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STEP 7Publish on your opt in on your
website / landing page
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STEP 8Launch!!!
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QUESTIONS
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WHATWE
COVEREDTODAY
• What is an Affiliate Program?• The different types of programs• Why you should consider an affiliate program• Who are ideal Affiliate partners• Dangers of Affiliate marketing• 8 Step Outline to create your own program:
1. Pricing Strategy2. Incentive3. Program Terms4. Create an Affiliate Support System5. Affiliate Nurturing System6. Develop a Launch Campaign7. Publish on website or landing page8. Launch!
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ACTION STEPS
1. Walk through the worksheets to create your own Affiliate Program
2. Attend my next webinar
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www.yourmarketingcoachonline.com
