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c esaret BREAKING POINT

Courageous Clients - 'Cesaret

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Page 1: Courageous Clients - 'Cesaret

cesaret BREAKING POINT

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1 .Personal Courage

3 .Brand Courage 2.Marketing Courage

ourage is being scared to death... and saddling up anyway.

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1.

‘David Ogilvy’ by Harry Benson

kişisel

Cesaret

1.

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At 38 David Ogilvy started his agency in New York.

cesaret

He had just $6,000 and had never written an ad in his life.

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“You will be met”David Ogilvy

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‘David Ogilvy: Original Mad Man’ (2008 TV Movie)

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2. Mc

bulmaN

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No one ever got fired

for buying IBM

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by Jean Pigozzi

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Try new things and risk failure

‘Fridge Kite’ by Banksy

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‘Parking’ by Banksy

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1. safe

‘3 Pencils’ by Lucille Clerc

2. surprising

3. cesur

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Don’t be afraid to seek help

‘The street is in play’ by Banksy

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Always seek the truth about your brand

‘Sweeper’ by Banksy

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‘Follow Your Dreams. Cancelled.’ by Banksy

Never give up

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‘No Future’ by Banksy

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Have a plan

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3.

marka Cesareti

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AUSTRALIA’S THIRD LARGEST BANK

REVENUE: A$17.74 billion PROFIT: A$5.661 billion ASSETS: A$642.12 billion EMPLOYEES: 48,239 CUSTOMERS: 10 million

Mike Smith - CEO ANZ Bank

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communicate ANZ’s support for diversity, respect and inclusion in a fun and meaningful way.

Brief

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https://www.youtube.com/watch?v=L-Oxzv5QOgg!

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62 million media impressions 70 countries

SONUCLAR

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#GAYTM SONUCLAR

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SONUCLAR

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cesaret Mike Smith - CEO ANZ Bank

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GAYTMS In 2015

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https://www.youtube.com/watch?v=LHUZkcKg3Ow!!

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teşekkür

ederim www.slideshare.net/Reosurfer