1. County Stats Campaign 2014A Multi-Channel Approach Leveraging ProprietaryAnalytics and Social Media ReachPrepared by:Justin M. KingSeptember 30, 2014

2. Facebook Adwww.facebook.com/JustinKingRealtor 3. Facebook Ad SynopsisFacebook Ad Campaign Performanceo Facebook ad spending ROI on a $10 promotion:o 1,945 person reach, 1951 impressions.o 22 separate page engagements.o Click-through rate of 0.62%.o Cost-per-click of $0.83o 1660 person reach on mobile devices.o 288 person reach on desktop devices.www.facebook.com/JustinKingRealtor 4. Facebook Ad StatsStart Date End Date Campaign Name Reach Impressions Actions Clickswww.facebook.com/JustinKingRealtorUniqueClicksClick-ThruRate (CTR)AmountSpentCost Per1,000ImpressionsCost Per1,000PeopleReachedCost PerClick (CPC)3/3/2014 3/4/2014Post: "Here's avideo showing theState of theHousing..."1945 1951 22 12 5 0.62% $10.00 $5.13 $5.14 $0.83 5. Facebook Campaign Graphwww.facebook.com/JustinKingRealtor 6. Other Social Media(no ad spending)www.youtube.com/JustinKingRealtor 7. Other Social Media(no ad spending)https://plus.google.com/+JustinKingRealtor 8. Other Social Media(no ad spending)http://www.pinterest.com/JKingRealtor/ 9. Campaign Mediawww.youtube.com/JustinKingRealtor 10. Campaign Media 11. Campaign Media 12. A near 2000% increase in views through Facebook. Over 50 views with over an hour of watching onYouTube (as of 10/1/14graphic shows to 5/31/14). Video emailed out to 2000+ email addresses. Video also disseminated through: Pinterest Twitter LinkedIn Google+Results