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You need a Corporate Profile Presentation ….
To project your business in a positive way to a specific audience
To market or sell your products and services offerings
To acquire new customers, employees or partners
EmployeesExisting and
Potential Customers
Partners InvestorsShareholders
/ Board
Tip: Presentations should be designed based on your target audience
TARGET AUDIENCE
Building your brand
Fundraising
Business Development
Customer Growth & Market Penetration
Employee Engagement
Tip: The objective will broadly fall under one of the above mentioned areas. Understand the objective of the presentation before starting off.
OBJECTIVE
HISTORY
Founding PhilosophyThe story behind the inception of the organization.
Founding TeamThe company founders, their background and what motivated them to form the company
Tip: Use photos and videos to present the story of your company and the founders.
Tip: Use text as well as images to represent the values, the mission and vison statements
VisionDefine what your organization wants to become
MissionDefine how you will accomplish what you want to be, who the customers are and what your company is doing for them
ValuesCore beliefs that will differentiate you from competition
VISION | MISSION | VALUES
What significant milestones has your company achieved. This could relate to business expansions, infrastructure, customers, revenue and profits, sales, community outreach etc.
Tip: Milestones can be best represented using infographics
MILESTONES
What are the products or services your company offers
Tip: Use appropriate product / service images or videos
What is the USP of yourofferings
Market segments, market share, geographic reach/distribution of the products and services
PRODUCTS AND SERVICES
Leadership Team, Key people in the organization –their roles, and professional backgrounds
Tip: Photos and text of key people can be presented
PEOPLE
Tip: Use customer/partner testimonials to showcase your expertise and quality of delivery etc. Also represent customers / partners with their brand logos
Mention the partner firms and what value they bring to your business
Who are your customers/clients, for specific products / services
Geographical spread / reach of customer base
CUSTOMERS AND PARTNERS
Revenue ModelDescribe your revenue generation framework
StakeholdersDescribe key financial stakeholders such as investors and partners
ValuationHow much your company is valued at
Tip: Use infographic to show the revenues in the recent yearsFinancials are important to convince people to invest in your company or to buy your products/services
FINANCIALS
Industry awards and recognitions won by the company or its people
Tip: Use corresponding award logos and descriptions of the awards & certifications
Certifications received
Specific Product or Service related awards such as patents etc.
AWARDS
Important articles in the media where the company has been featured
Tip: Present a clippings collage, or a snippets from key interviews
Feature articles that talk positively about the organization, its capabilities and growth
MEDIA COVERAGE
Provide your contact details – address, email, phone numbers, contact person to enable the audience to get in touch with you
Provide a clear call to action at the end of the presentation . Eg: “call us for a demo” or “sign up today to meet with our sales representative”
Tip: CTA should be very specific and clear.
CALL TO ACTION (CTA)
Bring out your brand distinctly by using your logo and your brand colours
Use your company brand presentation template (if available )
Use visuals like videos, photographs, graphs wherever applicable
Maintain a uniform slide layout
Make sure every slide has a purpose
Do not present anything about the company in negative light
Always back statements about the company with data – research data, third party information etc.
Do not share information or numbers that are confidential to the company
Do not present too much information about your competitors