Cool Involvement

SCIENCE OF THE TIME TREND RESEARCH & INNOVATION NETWORK 5 ICONIC EXAMPLES WWW.SCIENCEOFTHETIME.COM | WWW.SIGNS-SEEDS.COM JOIN OUR MAILINGLIST

COOL INVOLVEMENT- EXPERIENCES OFFLINE & ONLINE- A PINCH OF SECRECY- A TOUCH OF GAMIFICATION

VIEW5 ICONIC

EXAMPLES

THEMES

TREND

http://WWW.SCIENCEOFTHETIME.COM/

http://WWW.SIGNS-SEEDS.COM/

http://scienceofthetime.com/about-us/%23mailing-list

http://scienceofthetime.com/


Apple’s flagship stores are iconic. Not only do the stores radiate the Apple brand in every way imaginable, they

also allow you to play and experiment with the stuff for sale on a scale unheard of. It’s a savvy means to involve the consumer. And there is staff in absolute overload that is more than willing to interact with you, which makes the

involving experience even more compelling.Over the past decade, Apple opened a flagship on

prominent squares and lanes in nearly every major city. The brand’s “hipness” might be a bit in decline; still Apple

is a leading force in creating Onlife Experiences in their stores.

1.APPLE FLAGSHIPS





Coca Cola is a brand that wants to engage with their customers by launching unique campaigns that bring a

smile to people’s faces. Their slogan “Open Happiness” comes to life with their products, but also by offering

people a great experience. Examples are the personalized bottles with names or the Hug Me vending machine that gives a free Coke in return, to name a few.

Serious engagement, like donating their full local marketing budget to the Hayan victims in the Philippines

enhances the brand loyalty even more.

2.COCA COLA





Here comes a far more down to earth signal: how Cool, interactive and involving can taking a leek be? To add a

pinch of game elements to something as banal as peeing, you’re sure to have people leave the restroom with a smile on their face. On top of this, the toilets are

left, on average, a lot more sanitary and clean. Or so they say… Gamification par excellence!

3.COOL PISSINGCOMPETITION





Pop-up culture manifests itself in many shapes and forms. Add a little secrecy and quality to this and success

is guaranteed.London based SecretCinema.org welcomes the visitor

with a black screen, instructing you to ‘tell no one’. However, if you manage to register, you will receive

updates every now and then. The screening experiences are involving and one of a kind. Watch a screening in

Shawshank State Prison or on the 13th floor of an office block adjoined by live performances from bands like

Atoms for Peace and The Knife. There is also a Secret Cinema hotel, where you must pay in advance to spend

a night in an unusual place in one of the world’s most exiting towns.

4.SECRET CINEMA




http://www.secretcinema.org/


Germany based retailer Globetrotter has several locations throughout the country. These outdoor stores

are special experience affiliates. Offering not exactly your ordinary products, having the opportunity to try out

products before you buy them is customary here. You can, for instance try a canoe in an indoor pool or test a

rain jacket in a special rain cabinet.It holds no doubt: a combination of service and

engagement equals a one of kind shopping experience.

5.GLOBETROTTER




https://www.globetrotter.de/


Contact Us

Carl [email protected]+31(0) 6 212 431 14

Thomas [email protected]+31(0) 6 211 613 37

IMPLEMENTATION

HOW TO MAKE THIS TRENDWORK FOR

YOU?

INSPIRATION

INNOVATION




mailto:[email protected]?subject=How%20to%20make%20this%20trend%20work%20for%20you?




http://scienceofthetime.com/

Marketing

Cool Involvement