Upload
duane-brown
View
861
Download
0
Embed Size (px)
Citation preview
#SMX #21B @DuaneBrownMaking MORE Money In 2016
ConvertingThe MobileVISITOR!
#SMX #21B @DuaneBrownLets Get Real About Mobile & Ecommerce
Industry Numbers
#SMX #21B @DuaneBrownRetail Revenue
#SMX #21B @DuaneBrown60%
#SMX #21B @DuaneBrown1 Billion
#SMX #21B @DuaneBrown
Android Dominates– Growth in Asia & India– Samsung
Apple #2
Who’s really buying?
Mobile OS Market Share
#SMX #21B @DuaneBrown
Missed Opportunity?
Was 18.3% in Q2 2014
CR: 1.5% UK vs 1.2% WW
Mobile Growth in UK
#SMX #21B @DuaneBrown
65%
UK Leading USA
Desktop gets more page views vs mobile: 13.6 vs 7.6
Time: 7 vs 5 minutes
Mcommerce Traffic Share
#SMX #21B @DuaneBrown
How Do I Convert Mobile?
#SMX #21B @DuaneBrownCreate The Experience For The Customer You Want To Attract
#SMX #21B @DuaneBrown
Garbage traffic
What brand convertsTake advantage of features
Traffic Behaviours
What’s Your Mobile Brand?
#SMX #21B @DuaneBrownWhat Do We Know About Your Mobile Users?
AgePlatformLocation
Time of DayLanguage(s)
BrowserReturn vs New Customer
#SMX #21B @DuaneBrown
Build for mobile– What will bring mobile users in?
Content Play = Leads– Video– Text– Music– Gaming
Facebook: LookALike Targeting
Content Play
#SMX #21B @DuaneBrownFrom Lead to Sale…and making that bell ring!
#SMX #21B @DuaneBrownBuild Audience in GA
Build out your mobile traffic
Traffic Behaviours
Display: Google & Facebook
#SMX #21B @DuaneBrown
The Dos of DelightfulRemarketing
#SMX #21B @DuaneBrownFrequency
#SMX #21B @DuaneBrownAge
#SMX #21B @DuaneBrownLocation
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
#SMX #21B @DuaneBrown
Look Back Window
#SMX #21B @DuaneBrownCreative
#SMX #21B @DuaneBrown
Build A Landing Page
#SMX #21B @DuaneBrownMore Money. More Problems.
Leads are up 100%
$26 to sub $3/Lead
#SMX #21B @DuaneBrownLEARN MORE: UPCOMING @SMX EVENTS
THANK YOU! SEE YOU AT THE NEXT #SMX
#SMX #21B @DuaneBrown
Where My Data Points Came From
http://baymard.com/lists/cart-abandonment-rate
http://www.idc.com/prodserv/smartphone-os-market-share.jsp
http://www.emarketer.com/Article/Two-Thirds-of-UK-Ecommerce-Traffic-Mobile/1013754
http://www.emarketer.com/Article/Most-Mcommerce-Traffic-Europe-Comes-Smartphones/1013323
https://www.emarketer.com/public_media/docs/eMarketer_Mobile_Commerce_Roundup_2016.pdf