What is Conversion Rate Optimization?

And Five elements to Do it right...

Presented by Vee Ramdath

What is Conversion Rate Optimization?

“In internet marketing, conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage % of visitors that convert into customers.” – Wikipedia

WebsiteVisitors

Customer$

1. Relevance

2. Clarity

3. Urgency

4. Reduce Anxiety

5. Reduce Distraction

Five Elements to Do it right

Source / image Credit : widerfunnel.com

1. Good page Relevance

2. Good Clarity

Easy to Navigate.

Easily communicate the value in relevant text and images.

Include a clear call to action.

3. Urgency

Examples of Urgency used by amazon.

Get it by tomorrow.

2 new

4. Reduce Anxiety

Anxiety Factors include Quality, Price, & Security

Reduce Anxiety by increasing credibility.

5. Reduce Distraction

CRO Approach

1. Data Collection & Processing

2. Hypothesis

3. Optimization Goals

Collect Data

Analytics

User Testing

Scroll Mapping

Scroll Map data

9 days 16 hours 14 mins 8963 visits 17390 clicks

30% Of visitors viewed below the fold.

Hypothesis & Goals

Using data, create hypothesis to improve site

Create conversion goals (ex. from 2% to 3%)

A/B test.

A/B test hypothesis against original page.

Keep Calm and RepeatTo Reach Goals

Tambourine Hotel Marketing aims at increasing ROI. www.tambourine.com