Content That Works Capabilities

© 2015 Copyright Content That Works All Rights Reserved

Content That Works

CAPABILITIES

Connecting Local.


Founded in 2001, Content That Works

(CTW) is a digital agency specializing

in development, hosted web

solutions and native advertising.

CTW’s content in nine niche areas

regularly reaches more than 30

million households across North

America.

Connecting Local.


Local media require new ways to connect

1.  With today’s busy consumers,

2.  With young people who prefer relevant and mobile access to connect,

3.  And advertisers who need help engaging their customers


Disruption is attained through passion

•  People have more sources of information and entertainment than any other time in history

•  Average consumers time on the internet has risen to spending 6.5 hours a day*

•  People make time to indulge their passions – they simply do it on their own schedules

•  Quality original content that intersects people’s passions, when they want it, can produce powerful and long-lasting results for advertisers

Source: GlobalWebIndex based on users 16-68


Our Mission

Content That Works is dedicated to advertisers, media

companies and brands to connect them with their

communities through smart content strategies. It is our goal to

generate new revenue and increase profitability that funds

local journalism into the future.


CTW Partners


Deep content resources with expertise Bridal Automotive Health Awareness

Real Estate/Home/Garden Health & Wellness Jobs/Careers/Life

Holiday Kids & Family Native/Custom


Content strategy development Content creation Graphics & design Packaging/pagination/presentation Social media Project management across distances Custom content creation

Our capabilities exceed expectations

Web development Mobile development Native advertising Web hosting Sales strategy Sales training Sales support Consulting


Terrific team dedicated to great content

CEO PRESIDENT EDITORIAL DIRECTOR

TECH OPS OPERATIONS SALES SALES

EDITORIAL EDITORIAL EDITORIAL EDITORIAL

SALES/MARKETING

KID SCOOP DIRECTOR


Contributor network second to none

•  A powerful network of 50 highly knowledgeable contributors who are passionate

about engaging readers and site visitors

•  Contributing editors from Forbes, Chicago Sun-Times and USA Today, Fortune Magazine to name a few

•  Subject matter expertise in all our niche categories with scalability to tackle custom requests outside the lines


Native advertising pioneers

•  The Charleston (SC) Post and Courier will generate more than $300,000 this year between native advertising and products from CTW

•  The Lewiston (ID) Tribune sold more than $50,000 in new local native advertising revenue in less than three months and expects more

•  KOAA-TV serving Colorado Springs generates $13,000 monthly from local native advertising. And the average time spent on each ad is garnering more than two minutes.


CTW online verticals give native a place to live

•  New Jersey Hills Media sold 28 new advertisers on HomeStyle365 from Content That Works. They developed a print special sections, online vertical and native advertising selling package.

•  Hall Communications’ radio stations in Burlington, VT will generate more than $100,000 in 2015 from CTW’s Brides365

•  Gannett’s Montgomery Advertiser is implementing BodyandMore365 to recapture health and wellness advertising in its market


Just a taste of our annual 36 magazines and 416 single topic pages


Content That Works

•  Innovators in digital content since 2001

•  High-quality, original, engaging content

•  Market-proven results for clients

•  Leading the charge in local native advertising

•  Making social media and search work for local advertisers

•  Adapting new techniques without compromising trust and integrity

© 2015 Copyright Content That Works All Rights Reserved © 2015 Copyright Content That Works All Rights Reserved

contentthatworks.com [email protected] 866.626.6836

Marketing

Content That Works Capabilities