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/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
An Hour with Jim Boykin CEO & Founder of Internet Marketing Ninjas
Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch
The Power of Digital Assets and how they can raise Brand Awareness
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
You may know some of our Communities
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
You may know some of these Ninjas
Ann SmartyChris BoggsKris JonesJen Van Iderstyne
Bonnie StefanickJoe HallSean CohenSuzy Gray – Sarah Russell
Jim BoykinBill AtchisonNeil MarshallChris Sullivan
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Over 15 Years in Business
13th Year Attending SES/ClickZ Events
9TH Year Speaking.
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
I will stop chasing short tail and I will do great things to build my brand from now on.
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Links as a measurement are not going away
“It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” Matt Cutts Feb 19th 2014
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
What are Good Signals?Google and other engines will always trust what others say about you, more
than what you say about you. So you have to get others to talk about you to earn trust in the eyes of the engines.
This comes first, before anything else. All you great design, and programming, and usability, and conversion optimization, an on-page optimization, and everything else, is worthless if others aren’t talking about you….The more people/sites that talk about you, the higher you’ll rank in the engines. Jim Boykin
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
What Can I do that will send
the good signals to
Search Engines?
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
“…The Objective is not to “Make your links appear natural”
The Objective is that your links ARE natural. “
Matt Cutts
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
The Benefits of Digital Assets
Increased traffic to your site
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
The Benefits of Digital Assets
Sharing on Social leads to
Positive Brand Recognition
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
The Benefits of Digital Assets
Social Sharing can also lead to your Digital Asset being
shared on prominent websites that have been known
to provide follow links
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
The Benefits of Digital Assets
This all leads to be a BIGGER AUDIENCE
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Create Great Digital AssetsWhich can bring you
Shares, Likes, Tweets, Plus’s, Pins, Links, Traffic,
BRAND MENTIONS
Which Send Great Signals to Search Engines
And brings you Higher Rankings.
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
The Benefits of Digital Assets
MOST IMPORTANTLY
Lasting positive effects for your brand, site, and audience
As your Digital Asset goes further, it will continue to
go grow with each social
share,and will continue to build
links organically
The SEO Ripple Effect
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Pdf’sSlideshows and PresentationsEbooksWhite PapersPollsQ and A’sForums/CommunitiesExcel DocumentsWord DocumentsPictures
Recording Google HangoutsVideos (YouTube)Video TranscriptsPodcastsBlog PostsToolsWidgetsContestsAppsIn-debth Articles
Some Examples of Types of Digital Assets
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Be Everywhere!
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Do brands worryabout getting links?
I don’t have to ask for links
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Our Digital Assets – Free SEO Tools
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Our Digital Assets – Our Blog
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Our Digital Assets – Guides and How To’s
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Our Digital Assets - Ebooks
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Our Digital Assets - Contests
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Our Digital Assets – Videos
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Our Digital Assets – Presentations (ppt)
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Our Digital Assets – Owner of Communities
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Pdf’sSlideshows and PresentationsEbooksWhite PapersPollsQ and A’sForums/CommunitiesExcel DocumentsWord DocumentsPictures
Recording Google HangoutsVideos (YouTube)Video TranscriptsPodcastsBlog PostsToolsWidgetsContestsAppsIn-debth Articles
Some Examples of Types of Digital Assets
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Brainstorming
The first step to
developing anysuccessful digital asset.
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Brainstorming
Put yourself in the shoes of the audience
that you're trying to reach...
What Would They Share?
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Brainstorming
Search for your audience and find
things that have gone viral
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Brainstorming
Go to Infographic sharing sites, like Visual.ly. What
has the most views, favorites, and shares? Note
the style, content, and format.
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Brainstorming
Be up-to-date on any and all newtrends in yourindustry
Don't be this guy
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Brainstorming Contenthttp://freetools.webmasterworld.com/tools/suggest-tool/
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Brainstorming Titleswww.contentrow.com/tools/link-bait-title-generator
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Portent Content Idea Generator: http://www.portent.com/tools/title-maker/
HubSpot Blog Topic Idea Generatorhttp://www.hubspot.com/blog-topic-generator
Content Forest Title Tool Generatorhttp://titletool.contentforest.com/
Some Tools to Help with Linkbait Titles
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
The Different Types of Digital Assets
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Creative Blog Posts
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Some ideas of things to write about or to explore.
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Blogging for the sake of blogging is not going to help you..
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Videos
YouTube processes 3 billion searches a month.
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Quizzes
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Quizzes
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Widgets
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
http://mashable.com/2007/09/06/widgets-2/
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Contests
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Contests
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Create Guides and Learning
materials
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
In-Depth Articles
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Example of Titles for in-depth ArticlesElementary School Guide to ComputersHow to keep your kids safe onlineThe Father of Modern Computer Science, Alan TuringThe science behind how cleaning chemicals workSir Isaac Newton & the Law of GravitationAviation Legends: The Tuskegee AirmenThe science behind flight. Guide for Students Traveling AbroadA Guide to Wind EnergyLight Energy: The Electromagnetic SpectrumA guide to Solar Energy
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
In-Depth Article Schema Code at freetools.webmasterworld.com
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Pictures
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Freetools.webmasterworld.com
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Awardsand Badges
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Infographics
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Visual.lyEasel.lyPiktochart.comKinzaa.comInfogr.amFreelancer.com Contests
Infographics
Tools to create
infographics
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Pin your infographics to Pinterest
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Facebook Applications
Interactive Software
Applications, such as quizzes and games, that use Facebook as a hosting platform
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Facebook Applications
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
To share with friends
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
http://premium.wpmudev.org/forums/topic/how-to-make-a-facebook-app-for-your-site
Developers Guide to Creating Facebook Apps
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Polls
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
PollTools
https://www.surveymonkey.com/https://polldaddy.com/http://www.pollsnack.com/https://www.easypolls.net/http://www.questionpro.com/
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Industry Experts Writing for you.
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Interviews
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
A study by New York Times shows:
49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action.94% carefully consider how the information they share will be useful to the recipient.|68% share to give people a better sense of who they are and what they care about.73% share information because it helps them connect with others who share their interests.78% share information online because it lets them stay connected to people they may not otherwise stay in touch with.69% share information because it allows them to feel more involved in the world84% share because it is a way to support causes or issues they care about.
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Paying to Promote on Reddit
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Who Is Advertising With Reddit?
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Paid Reddit Ads can reach millions
Reddit Ads can be aimed at specific Subreddits and fit nearly any advertising budget, no matter how big or how small.
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Organic Reddit Posting
Organic posting on Reddit can give youa real-feel for how your Digital Assetis intepreted by a core group insideyour target audience.
Search Reddit to find Subreddits foryour client's core audience, then postyour infographic in those subredditsand see how users react to it.
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Infographic Promotion Sites
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Paid Infographic Promotion Sites
These sites all guarantee you a certain level of promotionbased on what you pay up front. Many of these have different levels of promotion, all to fit your budget
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Paid Infographic Promotion Sites
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Organic Infographic Promotion Sites
These sites allow you to submit your infographics for
exposure and publication consideration
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Organic Infographic Promotion Sites
YES!!
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Promoting on Social Media
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
The Limitless Social Space
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Because everyone is on it, Jackie
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
You can even increase promotion
through paid Facebook Ads
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
An effective use of hashtags can go a very long way
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Google+
You can reach thousands of peopleby sharing your content in the rightGoogle+ communities
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Promote in LinkedIn Groups for even more exposure
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
1. Create Content that is buzz-worthy:PopURLs.com, RadURLs.com, BuzzFeed.com, Klout 2. Make sure your content is sharable. 3. Outreach: In-house, client emails, Follower Wonk, Zoom Profiler, Etc
4. Promote: Paid Stumbles, Facebook Ads, Promoted Tweet, Google Adwords
5. Syndication: Outbrain, Taboola, Zemanta, Pay for Awesome, Viral Content Buzz
Tools to help you with LinkBait.
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
How We Can Help You
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
How We Can Help You
Work closely with your brand to develop assets based on your needs and audience interests
Assist your brand in the proper publication and launch of your assets
Assist your brand in the proper promotion of your assets
Actively promote your assets to your brand's core audience
Provide a report at the end of the promotion which details the impact of your assets