Content Planning

by Sabrina Gallier

• how to • start • winning • in the content world

Content is everythingBad content is nothing.

Where do you want to get?

The road to content success is a long one.

You must choose a path before you start.

Choose your goals wisely.

- Page views to drive advertising? - Lead generation to fill a pipeline? - Customer engagement to help sales?- Customer success to decrease churn?- Benchmark articles to increase

credibility?

There is no such thing as lucky content.

It probably won’t be viral.Make it shareable.

Plan ALL the steps

- Keyword research- Competitive research- Content research

Share your content plan

- Get your team to understand- Get participation- Award any internal help

Start VERY simple

FocusNicheConsistent work

Enjoy the ride

But don’t go on the road alone.