7

Click here to load reader

Content Marketing Trends to Watch for in 2018 | Samskriti Solutions

Embed Size (px)

Citation preview

Page 2: Content Marketing Trends to Watch for in 2018 | Samskriti Solutions

2018 is not so far and it is the ideal time to think about the industry trends for the next year and beyond. Billgates said “content is king” in 1996 and his words are still valid today. Content marketing is for betterengagement, better conversations and economical when compared to other forms of marketing. Here are thefour content marketing strategies which will help your business reap the maximum benefits.

Mobile: we don’t use desktops or computers as much as we used to. Ten years ago, we were reading news inactual newspapers instead of apps and kids play in grounds instead of mobile games. We want everything handyand work has to be done in a touch away. Mobile-only usage is 41 million people in US because mobiles drivehigh traffic on the internet than desktops. Disclosing a fact, google announced its mobile-first algorithm inexpected to get launched in early 2018 which says the mobile marketing is full steam ahead. Hence, to be in thecrowd of content marketing strategy optimizing for mobile is just not a recommendation but a requirement.

Call Us:+91 40 2340 2060 / 2061 Toll Free:1800-313-5609 Mail Us:[email protected]

Digital Marketing Company In Hyderabad

www.samskritisolutions.com

Page 3: Content Marketing Trends to Watch for in 2018 | Samskriti Solutions

Video content: over the years, usage of videos has grown at a phenomenal rate. Especially video ads, live videos andvideo resume are becoming increasingly popular. Social media platform analysis, facebook, in particular, said that theusers spend 75% of their time in watching videos than static ones. More than half of the promoters feel that videocontent generates the highest rating point and comments are likely to be 10 times more massive. As said byfacebook’s founder mark zuckerburg, “I think video is a megatrend, almost as big as mobile.” So, video advertisingwill grow rapidly and the trend is anticipated in next years.

Digital Marketing Company In Hyderabad

www.samskritisolutions.com

Call Us:+91 40 2340 2060 / 2061 Toll Free:1800-313-5609 Mail Us:[email protected]

Page 4: Content Marketing Trends to Watch for in 2018 | Samskriti Solutions

Artificial intelligence: it is another trend which is going toshake up the content marketing trend in 2018. Machinelearning and AI are already on the bar to provide moresophisticated metrics for the next years. Publishers such asassociated press are using machine generated content forincreasing volume and speed in releasing information.

But don’t worry, human content curators, you will have tooversee and edit the machine made content because robotsare not up to the mark of producing high quality content.There are immense benefits of AI: researching, microtargeting, outcome tracking. To grow and sustain the reach,incorporate AI tools and don’t be surprised by technologytransformation.

Digital Marketing Company In Hyderabad

www.samskritisolutions.com

Call Us:+91 40 2340 2060 / 2061 Toll Free:1800-313-5609 Mail Us:[email protected]

Page 5: Content Marketing Trends to Watch for in 2018 | Samskriti Solutions

Influencer marketing: also called as influence marketing, is a form of marketing in which the target is placed oninfluential people instead of market on the whole. For example, any influential person from a film industry, sport-person or a blogger who is highly visible in the society uses certain product, the maker gets exposure and now it ismore trustworthy. Reports say this kind of marketing generates 11 times higher visibility than traditional marketing.And the influential play a long-term run with the companies.

It involved products and services marketing and similar to word-of-mouth marketing but not same. Publishers shouldtake care in maintaining full transparency with the pain relationships and expected to create policies of disclosuresand harmony.

Get in contact with samskriti solutions, one of the best content development companies in hyderabad, to handle thecontent marketing roller-coaster.

Digital Marketing Company In Hyderabad

www.samskritisolutions.com

Call Us:+91 40 2340 2060 / 2061 Toll Free:1800-313-5609 Mail Us:[email protected]

Page 7: Content Marketing Trends to Watch for in 2018 | Samskriti Solutions

Flat No: 601-B, 6th floor, 6-3-1093, V.V. VintageBoulevard, Raj Bhavan Road,Somajiguda, Hyderabad - 500 082Telangana, India.Fax:+91 40 4013 8896Phone:+91 40 2340 2060 / 2061Toll Free:[email protected]

Digital Marketing Company In Hyderabad

www.samskritisolutions.com

Call Us:+91 40 2340 2060 / 2061 Toll Free:1800-313-5609 Mail Us:[email protected]

Contact Us: