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CONTENT MARKETING TRENDS IN 2015
Content marketing is a marketing
technique of creating and distributing
valuable, relevant and consistent
content to attract and acquire a clearly
defined audience – with the objective of
driving profitable customer action.
86%
70%
35%
54%
21%
CONTENT MARKETING STATISTIC
used content marketing today
marketers create content more than before
marketers have DOCUMENT content marketing strategy
effective marketers publishes new content daily or multiple time per week
say they are successful at tracking ROI
Case study
eBook
BlogsInfographics
Web Content
Press Release
Video
Webinar
White pages
Presentation
Social Media
CONTENT MARKETING TACTICS
STATS OF MOST EFFECTIVE TACTICS
45
60
67
74
78
80
93
INFOGRAPHICS
WEBINAR
BLOG
VIDEO
WEB CONTENT
eNEWSLETTER
SOCIAL MEDIA
(ALL VALUES ARE IN PERCENTAGE)
BENEFITS OF CONTENT MARKETING
6974 75
81 83 84
0102030405060708090
(ALL VALUES ARE IN PERCENTAGE)
MEASURING CAMPAIGN SUCCESS
62
54
49
48
39
Website Traffic
Sales
Lead Quality
Conversion Rate
SEO Ranking
(ALL VALUES ARE IN PERCENTAGE)
SOCIAL MEDIA ENGAGEMENT
33
6472
84 8894
0102030405060708090
100
(ALL VALUES ARE IN PERCENTAGE)
CONTENT RESEARCH TOOLS
Google Adwords
Topix.Com
Spezify
Quora
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