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Enterprise Email Marketingfor customers who have outgrown
their current email marketing provider
BROUGHT TO YOU BY:Pinpointe On-Demand, Inc.
MODERATOR:Eryn BranhamPinpointe On-Demand, [email protected]
§ Design mobile friendly campaigns in minutes§ Designed for high volume sending§ Ideal for enterprises sending 50K/mo -- 50M/mo§ Better Results: Advanced segments + behavioral targeting
Enterprise Edition:
Preserve Your Brand
White Label Version
WHY PINPOINTE?
Get ADVANCED EMAIL MARKETING FEATURES that fit your needs!
Unique User Logins
Up to 200 Sub Accounts
Develop Your Send Reputation
Dedicated Cloud & IPs
1:1 Help
Account Manager + Consulting
FREE DEMO
http://email-marketing.pinpointe.com/schedule-your-demo
ANTOINE DUPONT
CEO, Speaker, StrategistKatapult Marketing
P 561-272-8567M 561-441-5478www.antoinedupont.comwww.katapult.marketingantoine@katapult.bizSkype: adupont65 |
§ Originally from Paris, France• In the USA since 1989
§ Internet Marketing Strategist§ Content Marketing Practitioner§ Public Speaker
FEATURED SPEAKER
Slides + on-demand version of the webinar webinar will be available tomorrow morning.
The webinar is being recorded!
Please post questions in the GoToWebinar questions panel
BEFORE WE BEGIN…
Questions?
FOR TODAY’S ATTENDEES
FREE1 MONTH OF PINPOINTE
EMAIL MARKETING
• Monthly subscription 5k/mo –100k/mo
• $49-$550 value• https://www.pinpointe.com/get-
started• Use coupon code PPTWEBNR
in your shopping cart
HOW TO CRUSH THE COMPETITION WITH CONTENT MARKETING IN 2018
Agenda ‣ Bad Habits & Myths
‣ How To Create Content People Want To Read
‣ Best Format To Use
‣ Share Triggers
‣ Ways To Promote Your Content
‣ Review Case Studies
CONTEXT MARKETING
2018
DRIVE TRAFFIC TO WEBSITE PAY ATTENTION TO ME
2012
THANK YOU
BAD HABITS & MYTHS
Lots of Content
Lots of Content
Short & Sweet
Short & Sweet
so 2012
BETTER HABITS
1 > 100
Relevant Authority
Sticky
STEP BY STEP
RESEARCH SOURCES
Brian Dean’s Skyscrapper Technique
“SEO That Works”
Top 40 Make it Better
Promote
AnswerThePublic.com
FORMAT
LISTS Top 10…
23 Ways to…
CROWD SOURCE Best Practices Awards & Tips
GUIDES All The Info &
Resources On A Topic
SEO
1% Density vs.
Related Keywords/phrases
1% Density vs.
Related Keywords/phrases
website.com/my-nice-blog-about-content-marketing
vs. website.com/content-marketing-blog
website.com/my-nice-blog-about-content-marketing
vs. website.com/content-marketing-blog
SHARE TRIGGERS
Utility : 30% Content Length : 3000 words
Positive Emotions : 77% Looking Good
(100 Million Articles)
Noah Kagan OkDork.com
PROMOTE
1-2 MINUTE VIDEO SNAPSHOT LINK TO CONTENT
59 SECONDS VIDEO
LINK BUILDING
BEST BACKLINKS .edu .gov
CASE STUDIES
LIST BLOG “Debt Collection”
Research Showed Questions About “Phone Harassment”
1 Month Research & Production #6 Nationwide
#1 Local Market
CROWD SOURCE BLOG “How to Display Art”
Asked 357 Interior Designer 54 Answered
3 Month Research & Production #7 Nationwide
#2 Local Market
GUIDE BLOG “Domestic Violence”
Created Ultimate Resource Facts, Helpline, Support Groups
1 Month Research & Production #1 Local Market
REAL RESULTS
From 100 to 5620 organic visitors per month
RECAP
Lots of Content
so 2012
Lots of Content
Relevant Authority
Sticky
AnswerThePublic.com
LISTS GUIDES
CROWD SOURCE
GET STARTED TODAY OR…
THANK YOU
THANK YOU
Antoine DupontCEO of KATAPULT MarketingDigital Marketing Strategist | Speakerwww.katapult.marketingwww.antoinedupont.com
Questions? Ask Antoine
10
WE THANK YOUWe appreciate you taking the
time to watch this today!
• http://email-marketing.pinpointe.com/schedule-your-demo
• (800) 557-6584 or US: (408) 834-7577, Option #2
SEE US IN ACTION PINPOINTE DEMO
FREE TRIAL1 MONTH OF PINPOINTE
EMAIL MARKETING
• Monthly subscription 5k/mo – 100k/mo
• $49-$550 value
• https://www.pinpointe.com/get-started
• Use coupon code PPTWEBNR in your shopping cart
NEXT STEPS
www.linkedin.com/company/pinpointe
FOLLOW PINPOINTE
Get MARKETING TIPS & INFO
@pinpointe
www.facebook.com/Pinpointe
(800) 557-6584 or
US: (408) 834-7577, Option #2
www.pinpointe.com | www.pinpointe.com/blog
GET IN TOUCH