Upload
curata
View
373
Download
3
Embed Size (px)
DESCRIPTION
Four significant facts uncovered by our third annual industry study, 2014 Content Marketing Tactics Planner.
Citation preview
content marketing tactics planner
of marketersare planning onincreasing theirinvestment in
content marketing.
71%
FUTURE: 3 Main areas of focus for 2014 People Content MixTechnology
TECHNOLOGY: Use what?
56%of marketers use content marketing specific technology to manage their workflow and distribution.
MS Office
Other Content Marketing
Software
PEOPLE: Who’s responsible?
43%of marketing organizations have an executive leading content.
CONTENT: What’s the right mix?
Marketing Tools
Curated
65%
25%
Created
Syndicated
Best-in-Class Marketers:Strive to create the right mixof content for their programs.
10%
Curata’s 2014 Content Marketing Tactics PlannerCreated by Curata, Inc. No permission required to repost.
Please provide attribution to curata.com