Content Marketing is to Kirk, as SEO is to Spock

Content Marketing is to Kirk as SEO is to Spock

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4200 B.C. Cave Painting

Content Marketing: A Brief History

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Content Marketing: A Brief History1732 Benjamin Franklin: Poor Richard’s Almanack

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BTW,I have a

print shop

Content Marketing: A Brief History1904 Jell-O: Recipe Book

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safer than

celebrity endorseme

nts

Content Marketing: A Brief History1982 Hasbro w/ Marvel: G.I. Joe Comic / Cartoon

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WAIT ‘TIL THEY

SEE IT INLIVE

ACTION!

Content Marketing: A Brief History1993 Ed Krol: Internet User’s Guide

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Content Marketing: A Brief History2000 Seth Godin: Free eBook

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Over One Million

Downloads!

Content Marketing: A Brief History2006 BlendTek: Will It Blend

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Content Marketing: A Brief History2013 Red Bull: Releases 20 Mini-Movies

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Content Marketing: A Brief History2014 LEGO: The Lego Movie

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Content Marketing: A Brief History2016 Pokemon Go: Participatory Content Rules!

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Reality Check: Not All Content Will Become Legendary

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We only have 17 views on The tutorial video for our accounting software.

SO WHAT DOES SEO HAVE TO DO WITH THIS?

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Search is the logical method

to deliver content to its intended

audience.

Content Marketing / SEO: Compare & Contrast

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Content Marketing● Human● Emotional● Useful● Entertaining● Worth Sharing● Clever● Humorous● Purposeful*(see SEO)

SEO● Vulcan● Logical● Valuable● Subtle● Gets Shared● Speaks to

Algorithms● Purposeful*

(see Content Marketing)

Cory Collins

The "SEO" list feels a bit off to me. It's hard to distinguish the difference between this list and what's in "Content Marketing".A few I'd remove:-Subtle-Gets SharedA few I'd add:-Technical-IntentionalI'd check in with Tyler though, as they're his talking points.

Content Creation: A Human Process1.Who is my audience?

2.What are their needs?

3.Where, when, & how do they engage w/ content?

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Logical Content...

makesSpockhappy!

Content Creation: Keeping It Fresh For Consumption

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Why do humans find this funny?

Content Example: Orkin Pest Library

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Thislooks

useful.

Content Example: Orkin Pest Library

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It looksuseful

becauseit is!

Content Creation: Stay True To Your Voice

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There is a 99.87%

probability that this will NOT work.

This isn’t going to work, is it.

Content Creation: Working Together With SEO

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You can have my meta

description but you can’t have

my title.

Don’t let SEO take control.

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Your keywords

are crushing my content’s

voice!

Cory Collins

Rather than highlight the struggle, I'd demonstrate how the two should work together:"Optimize for search AND humans."

Don’t Fight: It’s Not About Control

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Working Together: SEO Can Point The Way.

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● Keywords● Headlines● Phrases● Competition● Traffic-

Sources● Relavancy● Links

Content Creation: Preventing Burnout

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I have nothing more to

say on this topic!

I’ve given it all she’s

gotCaptain!

We can see that Scottie.

Content Creation: Look Outside Your Own Universe

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● Guest Posts● Influencer Interviews● Industry Expert Round Ups● Collaborative Surveys● Vendor / Affiliate Spotlights● Client Stories to Success

I’ve got,a plan!

Content Example: Link Building Industry Survey

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● Nicholas Chimonas of Page One Power● Collaborated with MOZ & Jon Doherty of Credo● Created survey● Distributed survey with the help of influencers● Collected survey results● Analyzed data● Published on Moz’s blog

Logical use of outside knowledgesources

Content Example: Link Building Industry Survey

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Content Results:● Two follow up blog posts● Podcast interview● Webinar presentation● Increased brand awareness● Increased site traffic

Content Creation: Reboot, Repurpose (and other words that begin with “Re”)

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Content Revived: Improve Upon What Worked Before

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KEEPTELLING

YOURSTOR

Y