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Stephanie BroderickGlobal Media Account Manager
[Webcast]Increase your Content Marketing Effectiveness on LinkedIn
Sophie LoganGlobal Strategic Brand Consultant
What we hear from our customers
How do I generate quality leads?
How do I stand out from my
competitors
What type of content work best?
• Importance of Content Marketing
• 3 Core Audiences
(Client, Candidates, Consultant)
• Anatomy of a Great Post
• Curate vs. Create
• Live Q&A
Agenda
Humans Have Shorter Attention
Span Than Goldfish, Thanks to Smartphones
You Now Have a Shorter
Attention Span Than a Goldfish
The Eight-Second Attention Span
6
14% people remember the last ad they saw
8% recall the product or company
2.8% thought the ad was relevant
...making it essential to stand out from the crowd, whilst being relevant and of value to the audience
Top 3 Factors Audiences Look For in a Recruitment Agency
Industry or Function Expertise
Great Client
Service
Reputation in Market
What do each of these audiences want?Recruitment Agencies Have 3 Core Audiences
Candidate
Recruitment ConsultantClient
What do Candidates want?
Candidate
• Great Job Opportunities
• Trusted Partner
• Well-Connected Recruiter
• Career Advancement &
Challenge
• Interview & Career Tips
• Enticing title text
• Tips and Tricks to make
candidates more successful
WHAT WE LIKE
Interview Tips
• Sharing ‘out of the norm’ insights
• Tapping into the audience mindset
• A series of useful information
Value Add
WHAT WE LIKE
What do clients want?
Client
• Best in Class Recruitment Expertise
• Expertise in function or industry
• Thought Leadership
• Workforce Trends
• Peer Success Stories
• Competitive Knowledge
• Quality Networking
Thought LeadershipIndustry ExpertiseWHAT WE LIKE
• Clients look for expertise &
industry trends
• Infographic
• Statistics
Workforce TrendsCompetitive KnowledgeQuality Networking
WHAT WE LIKE
• Entertaining Event
• Thought Leadership Report
• Networking Opportunity
Recruitment Consultant
What does a Recruitment Consultant want in a job? Develop your employer value proposition
1. Excellent compensation and benefits
5. Strong employee development
2. Good work/life balance
3. Strong career path
4. Values Employee Contributions
Values Employee Contribution
WHAT WE LIKE
• Dean and the Hays Leadership Team
post content daily
• Video
• Tagging others to encourage
engagement
• Real image – this is not your
glossy marketing image
• Sharing the culture of
Celebration
Strong Career Path
WHAT WE LIKE
Reed showcases #LifeAtREED
WHAT WE LIKE
• Continued engagement,
inviting images & employee
perspectives
Montreal Associates appeals to graduates
WHAT WE LIKE
• Fun images, tips on how to
apply, audience relevant
content
Where do you get your content from?
Share links, articles, images, quotes or anything
else your followers might be interested in from other
sources
Curate
Deeply explore topics that matter to you, then watch the comments to
see your impact
Create
http://lnkd.in/MSE2017
On October 19th, LinkedIn will announce the Top 25 Most Socially Engaged search and staffing organisations. Your activity on LinkedIn is one of the measures used to create the ranking.
Find out more about Most Socially Engaged: