Content Marketing for Millennials

How to target the next wave of customers.

Power Words

Be Omnichannel – tailor your approach to the channel.

Be Authentic, show your human side

Be Daring

Be Controversial and experiment, differentiate yourself as a memorable brand

Be Mobile, focus on video content for a mobile audience.

Be Interactive

Do user generated content contests and identify brand advocates

Promote, rewards and reuse brand advocate and influencer content

Be where They Are

Adopt Instagram, Snapchat, Pinterest and Tumblr

Because they are, mirror them.

Content Tones

Be entertaining

While being educational

Don’t just self-promote, add value to their lives. A poignant picture, a useful quote.

Use Memes

Use trending hashtags, be aware of current memes

Speak their language, adopt their expressions.

Use Storytelling

Show pains and solutions in a unique way

Use captivating visuals and audio & charismatic relatable presenters

Go Local

Support your local community, be altruistic and contribute to good causes

Be involved in human rights, sustainable development and environmental reform

Listen & Respond

Survey them, ask them what they want

Respond to all of their comments, queries and use social media for customer service

Demographic Values

Millennials have a different mind-set:

YOLO: “you only live once” Global citizens Value travel & organic life experience

Demographic Values

Stronger in:

Sharing Discovery Diversity Passion Search for Meaning & own evaluation of

Happiness

Demographic Values

Less of an emphasis on:

Duty Justice Integrity Family Practicality

Lifestyle & Economic reality

Millennials are:

The most educated society in history The most in debt Many want to be Entrepreneurs or work part-

time Have different workplace values

At Work

Prefer casual attire Enjoy flexibility in work hours Like to work remotely when life calls for it More emphasis on team, than hierarchy Does not always see authority as being right,

but knowledge itself.

Work Life Balance

Seek a company with their values Will likely be forced to change careers

several times May have already gone back to school Will have kids later (if at all) More likely to live alone

Work Life Balance

Greater importance of a good personal life, not just Career

Less priority to own their own home Value leisure, art, travel and free-time more Have more meaningful hobbies

Their Thing

Adoption of mobile devices & technology A Work hard play hard attitude 30 is the new 20, living with their parents to

save up Social media adoption, “channel hopping” Staying in school longer

Their Thing

Were the first intense “texters” Adopt new technologies and gadgets Into life-long learning More obese, less likely to exercise Create their own content online More Resistant to traditional advertising