Content Marketing for e-Commerce

HOW TO CONVINCE YOUR BOSS TO INVEST MORE IN CONTENT MARKETING (a Guide for e-Commerce Managers)

ContellioPut together by content repurposing specialists from

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After years of being bombarded with ads we have very selective sight. It's a phenomena

called "banner blindness".

Ad



Skimming through content they are able to get a good sense if they want to actually

spend time with your brand.

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Prices, features, promotions, warranties – all these things will catch their attention. Everything important

and nothing more.



If you want to distinguish your e-commerce shops from others you need to stand out

somehow.

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Have you ever seen an unboxing video on YouTube with hundreds of thousands of

views? Ever wondered why it's so popular?

Example 1



As an e-commerce shop owner you have one huge advantage over YouTube folks: you have all these cool items arriving in your warehouse every day.

Example 1



People want to know what’s inside the TV box! You can answer their questions in a 2-minute unboxing

video. Hurts you little and brings tremendous value.

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LCD TV $499

1080px

OLED LCD TV

5x HDMI

1920px

50”

Example 1



Complex data sheets are not what your clients are looking for.

AFTER

BEFORE

Example 2



You can take the most important metrics out of the spec, design super simple infographic-like

images and post it to your TV description.

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LCD TV $499

1080px

OLED LCD TV

5x HDMI

1920px

50”

Example 2



Imagine Twitter button below this image with call-to-action „Ask you friends about this TV”

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Share it!

Example 2



And bum, you just got yourself what content marketers call micro content.

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Share it!

Example 2


http://contellio.com/blog/write-and-design-twitter-facebook-micro-content/?utm_source=convince-your-boss


You’re probably thinking: how on Earth am I suppose to create these graphics and videos?

How long does it take?


http://bit.ly/1Hjtqj6


In e-commerce everything is judged by the prism of ROI (return of investment). And content has currently the

highest ROI of all marketing channels out there.

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So, if you are a manager who wants to increase your e-shop sales numbers you can try these actions on a small scale and see if they work for couple items.



If they do, you have great point to convince your bosses to invest more capital in higher volume content marketing for your e-shop.

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This presentation is brought to you by Contellio

Find out how we can help you repurpose your content at contellio.com

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