Content Marketing

creating junk at the speed of light

How did Henry Ford become the model for Content Creation?

The quantity of online content is

exploding yet original content is getting

really hard to find.

Why?

Teams are being encouraged to crank

out content against the clock e.g.

Beat The Content Clock: Write A Blog

Post In An Hour Or Less*

Quantity vs quality

*www.digitalrelvance.com

Retweet the same content under

different headings

Set Tweetdecks on autopilot and

churn out tweets all day long

Re-publish old blog posts under

new headings

The easiest way is recycling

They re-spin, regurgitate, reprocess, reproduce, reprogram,

regenerate, renovate, rework, rebrand, restate, reword,

rephrase, reformulate, refresh, rejuvenate, reinforce, refine,

re-imagine, redesign, redeploy, reconstruct, recollect,

reclaim, recapitulate, recast, rebirth, reassemble, reactivate,

repurpose, revise, rehash, reorder, reorganise, repackage, re-

release, re-route, reschedule, repair, repeat, replicate, return,

represent, reposition and retrofit.

It’s what most people do

The result’s predictable

The problem is all these eager little beavers with pretty faces and big smiles fresh out of Marketing Courses in Content College employed by the big Marketing Houses to sit there day after day and churn out words as if their lives depended on the volume and the speed and the number of junk mails that pollute the internet and end up in our inboxes and make us mad because we hate all this mass-produced junk.

Does it peeve you too?

‘Because creating a constant stream of engaging, quality content is a challenge, there will be times when your marketing team will scramble to get blog posts written and ready to publish.

And even the best writers can suffer from blogger’s block, making it tough to crank out posts when you need them.’*

Marketing on a treadmill

*www.digitalrelvance.com

Could it be:

You’ve nothing of interest to say?

You’ve run out of ideas?

Everything’s been said 100 times?

Everything’s been said 100 ways?

Blogging to a schedule kills your creativity?

If you have Blogger’s Block?

The tyranny of the Content

Production schedule

Henry Ford territory

Creativity abandoned

What’s next?

…not a mandate for mass production

‘So, what do you do when you need a post right away? Just write one! Seriously, it’s that easy…

It’s possible to write a useful, informative blog post in the time it takes you to have lunch. Here are five surefire ways to crank out a post in an hour or less.’ *

Publishing is a privilege

*www.digitalrelvance.com

It’s here already:

Fill-in-the-blanks blog

templates so more bloggers

can mass-produce more

stuff.

Production line content

‘For every blog post I publish, there are five or six others

that never see the light of day, because they just aren’t good

enough.

I only publish what I am proud of … My Brandsavant blog

became much more important to me when it became a

showcase for my best thoughts, and when it became

important to me it became a better blog.’

Tom Webster at Brandsavant:

How about a different take?

Now there’s a novel idea…

‘Let's be honest. The majority of content produced by brands through blog posts, e-newsletters, social media posts, print magazines and webinars is flat out awful. In many cases, the content is self-serving, not useful and, maybe the worst, pointless. Even when you ask marketers themselves, just one in three believe that the content they develop is effective.’

Joe Pulizzi - Why Most Branded Content Is Just Awful

Less is more

Give us content that adds new insights, ideas or research

Give us content that makes us think, smile, laugh or cry

Give us content that’s original

Give us some breathing space

Show some respect for your readers

Respect our time

Stop serving up derivative stuff

Image: http://discoveringalcoholic.com/

Call us (02) 9909 0246 info@technoledge.com.au

Check us out www.technoledge.com.au

Follow us

Find out more