Content marketing – 2014

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    09-May-2015

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Content Marketing - 2014: To effectively achieve these goals, generate content that is both informative and also interesting to read with the focus.

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  • 1.http://www.news.affiliatevote.com/content-marketing-2014/

2. Social media-other than blogs 87% Articles on your website 81% eNewsletters 80% Blogs 76% In-person events 76% Case studies 73% Videos 73% Articles on other websites 68% White papers 64% Online presentation 63% Webinars/Webcasts 62% Infographics 51% http://www.news.affiliatevote.com/content-marketing-2014/ 3. Insights: Since web traffic is the number one B2B content marketing success metric, ensure that your websites is serving relevant content to your different audience personas. Tips: A/B test your content to see what engages your audience segments best. http://www.news.affiliatevote.com/content-marketing-2014/ 4. http://www.news.affiliatevote.com/content-marketing-2014/ 82% brand awareness 74% lead generation 71% Customer acquisition 68% thought leadership 64% engagement 57% customer retention/loyalty 57% website traffic 47% lead management/Nurturing 45% sales Insights: To effectively achieve these goals, generate content that is both informative and also interesting to read with the focus remaining on the consumer and less on brand. 5. http://www.news.affiliatevote.com/content-marketing-2014/ Content marketing spend 58% of B2B marketers surveyed plan to increase their content marketing budget in 2014. 1% decrease 8% unsure 10% significantly increase 32% remain the sales 48% increase 6. http://www.news.affiliatevote.com/content-marketing-2014/ 65% industry trend 59% profile of individual decision makers 55% company characteristics 43% stage in the buying cycle 11% competitors content 4% None 7. http://www.news.affiliatevote.com/content-marketing-2014/ 8. http://www.news.affiliatevote.com/content-marketing-2014/