CONTENT HACKING, FTW!

GROW YOUR ONLINE TRAFFIC WITH

EPIC CONTENT

Mallory Whitfield

MissMalaprop.com, since 2006

Content Analyst at FSC Interactive, New Orleans

WHAT MAKES CONTENT GREAT?

GREAT CONTENT… is evergreen.

How to Set Up a DIY Photoboothoriginally published July 2011

1,172 words

GREAT CONTENT… delivers value.

How to make a living as an artist or crafter! originally published August 2014

2,140 words

GREAT CONTENT… goes in-depth.

First Apartment Essentials: Checklist and Guide To Finding and Moving Into Your First Apartment

posts merged & re-published April 20151,601 words

GREAT CONTENT… fills a void.

The Ultimate Guide to Conferences for Creatives originally published January 2016

1,650 words

The average web page that ranks in the top 10 results for any keyword on Google has 2,000+ words.

WHY? …Content rich pages tend to get more links.

WHAT MAKES CONTENT EPIC?

EPIC CONTENT… starts from humble beginnings.

EPIC CONTENT… combines the best aspects of great content…

and takes it one step further.

FOCUS ON YOUR BEST STUFFTHE PARETO PRINCIPLE… 80/20

CONTENT UPCYCLE METHOD

CONTENT UPCYCLE METHOD:

Find what’s working.Make it better.

Rinse. Repeat.

HOW DO YOU FIND IT?

Step 1:Create great content.

Answer questions and solve problems for your readers.

Step 2:Analyze existing content.

Upcycle top content into epic website content,opt-in offers or new products, like an e-book:

Step 3:Make it better.

Check for… FRESHNESS + ACCURACY.

Update…

BROKEN LINKS OUTDATED INFORMATION

Check for… KEYWORD OPTIMIZATION.

W.A.G. TECHNIQUEBRIAN DEAN, BACKLINKO.COM

W.A.G. = Write. Ask Google.

Check for… CONVERSION OPTIMIZATION.

CTAs tell your visitors EXACTLY what you want them to do:

BUY NOW CLICK HERE CALL NOW

K.I.S.S. principle… KEEP IT SIMPLE STUPID

ELIMINATE CLUTTER

FOCUS ON WHAT YOU WANT VISITORS TO DO

BRIGHT, BOLD BUTTONS

Heatmaps can help:

A more shoppable experience…

1 post = $4,700+ in 1 month with Amazon Associates:

…means more money in the bank.

IF YOU BUILD IT, THEY WILL COME.

CONTENT MUST BE SHARED.

SHARE IT BY… link-building.

Reach out to…

PEOPLE YOU LINK TO

NICHE INFLUENCERS

WEBSITES WITH BROKEN LINKS

SHARE IT WITH… social media.

Optimize images for the right platforms…

Share it more than once.(But don’t be obnoxious.)

THANK YOU!

@MissMalaprop @Miss_Malaprop

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