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Create your entire content marketing library from a single, 2-hour on-camera interview.
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Your Entire Content Library
FROM A SINGLE VIDEO SERIESby Shea Glenny
@danyashea in/danyashea
PREMISE
Growth Hacking requires compelling
content to attract and convert visitors.
FACTOR
Content is King
&
Context is Queen
FACTOR
Google’s Hummingbird Algorithm
FACTOR
User Behavior
PROBLEM
Content planning can be confusing,
a never-ending well of possibilities,
expensive and time-consuming.
SOLUTION
Create an entire content marketing library
out of one 2-hour, on-camera interview.
STRATEGYA 2-hour on-camera interview can be repurposed
into:
20 3-min videos
1 50-pg/8000-12,000 word eBook
20 500-word blog posts
1 40-slide slideshow for Slideshare
Over 600 Tweets
Over 130 posts for Facebook, G+ & LinkedIn
TACTICS
The Interview
• 2 hours shoot
• Relaxed setting
• Q&A style
• 20 FAQs
TACTICS
The 20-part Video Series
• 1 video/FAQ
• Question as on-screen text
• Condense rambling answers
• 3 min MAX per video
TACTICS
The 50 Page eBook
• Audio transcription service
• 60 min of talking =10,000 words
• 10,000 words = 50 pages
• 50 pages = 5 chapters
• Just right for thought leadership
• Or 3-part mini series for lead gen
TACTICS
The Blog
• 10,000 word eBook = 20 500-word blog posts
• 20 is lead gen tipping point
• Full blog = more conversions
• CTA to Download eBook at end of each blog post
TACTICS
• 15 tweets per blog post
• 40 tweets per eBook chapter
• 5 tweets per 3-min video
• 15 tweets for slideshow
• = over 600 tweets
• = 200 days of 3 tweets/day
TACTICS
Facebook, LinkedIn & G+
• 3 posts per blog post
• 3 posts per 3-min video
• 10 posts for eBook
• 7 posts for Slideshare
• = 137 posts
• 80/20 rule for 3 self-promo/wk
• = nearly a year of posts
MORE TO EXPLOREPodcasts
List.ly lists
Infographics
Landing Pages
Microsite
RESOURCEShttp://www.edgestudio.com/production/words-to-
time-calculator
http://blog.hubspot.com/marketing/call-to-action-templates-free-download-ht
http://blog.kissmetrics.com/marketers-guide-to-slideshare/
http://benstroup.com/2011/03/29/the-number-of-blog-posts-that-generate-leads/
Thank You!
Get more from me
@danyashea
in/danyashea